Blog for Company

Have you ever stumbled across a blog and thought, wow, that is an amazing looking blog? But as you navigate the page, you get lost because there is so much going on? Here are some great examples of incredible blogs that will inspire any digital artist out there. There is no argument that these blogs are beautiful and creative. But if you're a business, and the goal of your corporate blog is to drive visibility through better organic search marketing, is MORE always a good thing?

I think not. What is great about Compendium Clients, is that their blogging has a true purpose. As you can see from that link, we have some great looking templates as well. But everything is focused at the ROI of business blogging. It's simple:

Write useful content
Get found in search by the right people
Convert that traffic to a lead with a clear Call-To-Action
Make more money

Now of course I understand that interaction, engagement, subscriptions, etc. are all wonderful as well. But for a business, what is most important? Therefore, next time you find a company blog, take a hard look at all the widgets and gadgets that consume the page. Are they really helping? Take a note from unrelated businesses on simplicity. Simple can be better!