I have to share this video I ran across today while preparing for a presentation to college juniors & seniors next week in which I am talking about opportunities in technology.
Sometimes (in a very dorky way) I get so excited to be a part of the future and be working within this world we call "new media" at a blogging software company. This video (produced by The Economist) does a great job of highlighting the increased focused on online advertising (SEM, SEO, PPC, etc.) versus traditional media - the real take away I have here for businesses is that you must adapt your business model and your marketing to this new economy and new technologies --- the statistics are startling!
Enjoy!
Sometimes (in a very dorky way) I get so excited to be a part of the future and be working within this world we call "new media" at a blogging software company. This video (produced by The Economist) does a great job of highlighting the increased focused on online advertising (SEM, SEO, PPC, etc.) versus traditional media - the real take away I have here for businesses is that you must adapt your business model and your marketing to this new economy and new technologies --- the statistics are startling!
Enjoy!
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