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Blogging Best Practices - Writing a Quick & Great Post

Wednesday, September 30, 2009 by Michael Burton
Re-purposing is awesome for writing a quick post.  I recently compiled a high level list of blogging best practices related to writing a great post.  Here were my thoughts:

Tips and tricks to writing a great blog post:
Blog Best Practices

1.    Use your keywords in the post title and in the first sentence of your post

2.    Make sure you are covering timely and relevant topics in your post

3.    Keep to a single, central theme that utilizes a few keywords that are relevant to the content

4.    Use white space; people scan, they don't read. Write short paragraphs and bold important words Make sure you leave space around your images

5.    Dress it up: pictures, data, and video all work great to differentiate your content

6.    Numbered and ordered lists stand out and are simple to digest, use them often

7.    Utilizing keywords effectively in your image descriptions will drive search results

8.    Talk about new products and services

9.    Keep your post engaging and creative; start with a great title

10.    While we are not writing novels, keep your posts grammatically correct; blogs are casual, but they still need to be professional

11.    Keep your posts to a couple of paragraphs in length

Where to get additional content ideas:

•    50 content ideas
•    200 blog post ideas for your company blog

Additional location for best practice information:

•    Compendium help page

Five minutes later...I have another post ready to go.


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