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Bill Cosby had it right

Wednesday, October 7, 2009 by Stephanie West
Who comes to mind first when you think of a good, clean comedian??

Ready to hear who I think of? 

Bill Cosby.


He is simply classic.

But have you ever stopped to think why he is so classic... and timeless?!

Here's my theory (and feel free to disagree with me if you think necessary)...

http://mymajicdc.com/fox-files-quickies-on-bill-cosby-r-kelly/Bill Cosby figured out:

  • Who his audience was;
  • What his audience wanted;
  • And what his strengths were (talking to kids!).

That's it.
 

And now I'm going to demonstrate how Bill Cosby sets me up for the second part of my blog post.

YOU can be just like Bill Cosby.  Maybe not as classic, but definitely as effective - and these days, there's an easy way to get to that point.

Here's how: business blog software.

Who is your audience?  By using the internet and blogging, your company will target your audience.  You will blog using certain keywords that will help your blog get optimized in search.  So that's how you'll target your audience by blogging.

What does your audience want?  They want to know about you!  Blog about your company because your audience wants to know more about you and what you can offer them.  Blogging will humanize your company and what you have to offer. 

And lastly, Bill Cosby knew what his strengths were.  Do you know what your strengths are?!  In case you were wondering, I know what your strength is.  The internet.  You have a perfect marketing tool right at your fingertips (literally!).  That is your strength, but whether you use it to your advantage is up to you.

Compendium's blog software can help you use your strength (the availability of the internet) to target your audience.  Your audience is already looking for you on the internet - but you have make yourself available to reach out to your audience.

Start blogging today!

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