Corporate Blogging is all about credibility and search marketing. By organizing relevant content that is frequently updated you are essentially building targeted organic landing pages. Content drives this strategy, but don't forget ever that inbound links are really valuable too. Generally I fall into the camp that if your company bloggers create great content and that content targeting search, then you will dramatically increase the reach of your blogs and links will come naturally.
Sometimes however you might need to 'Prime the Pump' and engage in some strategies to legitimately go out and get some links.
This particular tactic is not my original idea but one I've been working on after a post by Rand Fishkin. The idea is sort of back to the Zig Ziglar quote that has been around forever:
"You will get all you want in life if you help enough other people get what they want."
There is really nothing new conceptually with Social Media. The ideas are the same as they were before brand corruption, now we just have the tools to actually execute.
Rand's idea is to target people you know and write a testimonial about them. The key is not to put this testimonial on your blog, but offer it up for them to put on their own blog.
Another spin on this is the offer to be a guest blogger. I use Google alerts to keep track of who's blogging in my industry, that gives me a steady stream of fellow advocates to reach out to.
Sometimes however you might need to 'Prime the Pump' and engage in some strategies to legitimately go out and get some links.
This particular tactic is not my original idea but one I've been working on after a post by Rand Fishkin. The idea is sort of back to the Zig Ziglar quote that has been around forever:
"You will get all you want in life if you help enough other people get what they want."
There is really nothing new conceptually with Social Media. The ideas are the same as they were before brand corruption, now we just have the tools to actually execute.
Rand's idea is to target people you know and write a testimonial about them. The key is not to put this testimonial on your blog, but offer it up for them to put on their own blog.
Another spin on this is the offer to be a guest blogger. I use Google alerts to keep track of who's blogging in my industry, that gives me a steady stream of fellow advocates to reach out to.
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