So we've heard it all before - blogging is out-dated and on the decline. That the rise of social networking and media have given to the demise of the more labor-intensive blogging. The critics claim that quick and short content found on Facebook and Twitter are more appealing to marketers. However, smart companies know that blogging can be an effective bridge from social networking to customer.
This recent, daring, article by CopyBlogger titled Blogging is Dead (Again) articulates this attack on blogging and stands up for all blogging-kind. Corporate blogging, specifically, still provides emense momentum for a company's web presence.
The ultimate test of blogging's staying power is not the trendiness of blogging, but the return on investment (Blogging ROI) that it produces. Corporate blogging initiatives, especially built with Compendium Blogware, can easily measure their ROI; and here at Compendium we let that speak for itself.
This recent, daring, article by CopyBlogger titled Blogging is Dead (Again) articulates this attack on blogging and stands up for all blogging-kind. Corporate blogging, specifically, still provides emense momentum for a company's web presence.
The ultimate test of blogging's staying power is not the trendiness of blogging, but the return on investment (Blogging ROI) that it produces. Corporate blogging initiatives, especially built with Compendium Blogware, can easily measure their ROI; and here at Compendium we let that speak for itself.
Comments for Blogging is Thriving...Not Diving
Leave a comment