There are several things that are used to determine whether a blog marketing program is successful, but one of the things that we stress here at Compendium, is that rankings is not the main thing to focus on. We instead focus on overall traffic, search traffic, conversions, etc. These are much better ways of tracking the success of a search marketing effort, than simple rankings.
Recently Matt Cutts, a Google Software Engineer, posted a video about why even the Google kings advise to not pay as much attention to rankings. I wanted to share this video as additional information that a successful blog program does not hinge on a ranking report.
Recently Matt Cutts, a Google Software Engineer, posted a video about why even the Google kings advise to not pay as much attention to rankings. I wanted to share this video as additional information that a successful blog program does not hinge on a ranking report.
Comments for Why Rankings Aren't Important - from Matt Cutts
Leave a comment