Blog Content Management Systems

Compendium Makes Top Indiana Blogs List

Thursday, November 19, 2009 by Jess Wehner

A few of our clients, coworkers, and friends were ranked last week as having some of Indianas top blogs! These blogs were voted in the top 50 based on content, comments, and visibility in Indiana and Indianapolis:

Compendium Business Blogs:

MediaTile: Digital Signage Solutions Blog
Fuseworks Studios

Compendium Employees:

Mikey Mioduski: Our Indiana Wedding
Megan Glover: Blog Content, Marketing And SEO

Friends of Compendium

Doug Karr: Marketing Technology Blog
Craig Lile: My Old Kentucky Blog

Checkout these blogs and more to see what's blogs are hot right now!

Know Your Audience - and the Difference Between an Oven and Range

Thursday, November 19, 2009 by Tyler Bender

This morning, while I was editing some blog content, I ran across something I had never seen before.

(preface: before you make any judgments on me or my lack of knowledge, please understand that I am a 26 year-old guy who isn't that far removed from dormlife in college and has never done the following:

bought a house
bought an oven
shopped for either a house or an oven
used an oven for anything more than a place to see what time it is in the kitchen.
been so intrigued by the names of various components on an oven that I felt the urge to ask the nearest person in my vicinity. )

This blog was about outfitting a new home with new appliances. Particularly a new oven. Only they didn't call it an oven anywhere in their text. Ever. They called it a "range." But I saw the picture in the post! It looks like an oven to me!

When I think "range," my mind immediately goes to golf or guns. Not ovens. Actually, there's only one oven-looking device on the first two google image search pages when you type in "range." So it's not at the top of other peoples' minds either.

I thought to myself, "ok maybe this writer isn't writing to me. Maybe they're writing to a different demographic. Maybe since I've never seen the backend of a kitchen, I should ask someone else if "range" was appropriate and common appliance-speak among regulars."

I asked the people around me (all female coworkers). They told me that "range" is part of an oven, and commonly referred to as "oven range," but most people probably don't exclusively call it a "range" without the "oven" preceeding it - and they certainly don't go tell a salesman "I'm in the market to buy a new range...show me what you got!"

(note: And after doing a little research, I learned that a range is the combination of an oven and a stove-top. Who knew?)

So if I'm not their target audience, and these women aren't their target audience, who IS their target audience? Are they even writing to their target audience at all? If I'm confused by the content in question, who else will be?

Point is - we need to know who our audience is when we're trying to blog for business. Sometimes when we're blogging we're so focused on hitting target keywords, learning blogging best practices, repeatedly having something to write about each day, it can be easy to lose what might be most important - the connection with our audience.

When you're blogging for search, put yourself in your audience's shoes. Use the most common language ("oven" or "oven range" - not "range") that anyone can understand. Don't expect people to know everything you know.

The great thing about blogs is that people can find you even when they don't exactly know what they're searching for. So don't lose them because your content is unclear and not directed toward an audience.

The upside of this morning: at least now I know what a range is. Just wish I didn't have to spend this long learning it.

Click here to learn more about Compendium Blogware and how blogging can help your business.

You tell me: Is this good business blog content?

Monday, November 16, 2009 by Chris Baggott

You Tell Me...is this really a blog post?

I saw this post on an ecommerce blog the other day and had to give pause. The powerful blogging software we offer has a complete API, so it's easy to integrate into other content sources, but I had not seen anyone use it to feed in relevant live chat transcripts.

At first I had to ask the question that I'm sure you are asking: is this legitimate content in a blog for business?

I really quickly came to the conclusion that yes, this is not only a really clever way to leverage existing content, it's actually quite valuable for the audience.

Here's the thing: Lot's of people have the same problem.   As a result, lots of blog traffic comes from organic search.   Those people ask questions...they want to find answers.    These live chat transcripts are direct answers to direct questions.   What's great is the simplicity.

You are already having these conversations. Doug Karr once suggested looking at all the emails you send out each day as a source for blog content.   I thought that was brilliant and I think this is too.

Every day people in your company have interactions with customers and prospects.   They help people, provide information and solve problems. This content is nothing more than a reflection of that value...you have already invested in it, so why not share it with others who can benefit?

Gen Y women. What influences their brand discovery?

Friday, November 13, 2009 by Chris Baggott

Can I buy stock in eMarketer?   Every day they send me this great email with relevant content to my business....and yours.

Like this report for example.   Clearly this blog is about education, and persuasion that we offer best blogging software for Business.   Our firm belief is that that Social Media helps a company serve two masters. One is the search engine, and two is the need to humanize your business.

When you see a chart like this, it really helps make the case that if you just look at the responses related to search, online profile, and the two blog mentions (blog written by someone like me and professional or subject experts), you can clearly see that Corporate blogging is the critical hub of todays marketing strategy.

Blogs drive search traffic better than almost anything else...and it's a lot easier and legitmate to simply write often about how you help customers and solve problems than a lot of other SEO tools you might be tempted with.

I also love the phrase: "someone like me".   Obviously, you have people in your organization who fit the professional/subject expert catagory.    But think about it.   Among your employees and your current customers you also have lots of people who can be classified as "someone like me".

Now either Gen X or Gen Y women represents an extremely large catagory.   If you had to make a persona around everyone who could be slotted into these groups you would struggle.   But tactics like triggered emails to existing customers are amazing ways to solicit relevant blog content and engage the long tail of this diverse yet consistant audience.

Keyword Strength Meter: What it Does and What it Does not Do

Monday, November 9, 2009 by P.J. Hinton

Compendium Blogware's post editor features a small widget known as the Keyword Strength Meter (referred to by the development team simply as the "KSM"). It's a display that gives the author a quick indication of the current keyword usage in your post. Starting at a bright red, the appearance will transition to green as keyword phrases are added to the post.

I wrote an introductory post about the KSM soon after it went live in the summer of 2008, and since then it has gone through many changes.

There were revisions to make sure that it was able to compute the score on the fly without imposing too much overhead the host browser.
When we switched editor technologies at the beginning of 2009, we made the code more modular so that it wouldn't be as tightly coupled to the editor that it was monitoring.
Also during the editor revamp, we changed the display to emphasize that the meter is a qualitative measure.
This past summer, after introducing a new moderation dashboard for network administrators, we added a keyword strength meter to the post preview so that network administrators could view the value.

One thing that hasn't changed as our user base has grown is the intense affinity that users have had for the widget. From Sales and Client Success, I have heard stories of users who endured great frustration because they couldn't make their posts turn the right shade of green. I've also heard of network administrators who have rejected posts because they weren't green enough.

As the developer of the original implementation of the KSM and the designer of its scoring algorithm, I think it's important for content authors and network administrators to have an awareness of what the meter measures so that it can be used effectively. I'll also talk about what it can't do for you.

The meter looks at three things in determining its score:

Does the post contain any keyword phrases?
Are the same phrases being used over and over, or is there a variety of keywords being chosen?
Are too many keywords being used relative to the length of the post?

These measures are combined in a way that simultaneously rewards keyword usage and penalizes keyword stuffing, a practice that Compendium discourages because it runs counter to what we are trying to help our clients achieve.

Keyword usage is but one piece of a successful corporate blogging program. Other significant factors include:

Creating Content Steadily -- The primary axis of content organization within a single blog is time. Newer content appears on the lead pages. Older content takes more mouse clicks to reach via pagination. Assuming that search ranking algorithms place greater emphasis pages closer to the root of a URL hierarchy, the new content is what gets the greatest weight. A steady stream of new content ensures that indexers know you're alive and relevant.
Choosing Topics Relevant to the Customer -- If sales of your products fluctuate over time and change of season, you'll probably want to adjust the emphasis of your posts accordingly. Sometimes the keywords you chose initially for your blogging program don't take these topics into account. If you focus too narrowly on the original keywords, you'll wind up creating posts that miss opportunities to convert.
Being Real by Letting the Rank and File be Themselves -- Our application makes it easy for organizations to add new user accounts for blogging. We do this to encourage our clients to a wide variety of employees blogging. Packing the blogging team with people exclusively from the Public Relations team runs the risk of making blog content read like those newsletter inserts that come with utility bills. Do you read those things? I didn't think so. Overemphasis on using exact keyword phrases in every post also runs the danger of making their usage look forced, which can be spammy looking.

What's common to all of these points? They cannot be measured by the KSM.

The content creation time line graphs on the network administrator's dashboard can help keep an eye on frequency. The content ideas panel on the user dashboard can provide timely reading for new ideas. Producing real content requires human beings with inspiration and knowledge of the customer's needs. No computer can replace that.

The bottom line? Use the KSM as part of a comprehensive strategy to make sure that keywords are being used in reasonable measure. Treat it as a rough guide, not an all-knowing oracle.

The Backbone to a Corporate Blogging Strategy

Saturday, October 31, 2009 by Kaila Woodside

If there is one thing that makes a powerful blogging software even more powerful its a great

blogging administrator. The main job of a blogging administrator is to approve and decline the blog content submitted by the company bloggers. But a great blogging administrator does much more. A great blogging administrator typically does the following as well:

1.) motivates the team of bloggers daily with new ideas
2.) develops incentive programs for the bloggers
3.) understands exactly how to track the success of the blog program back to a clear ROI
4.) is also a blogger and contributes daily to the blog
5.) is personally excited and motivated by the blog program
6.) understands blogging best practices and enforces those with the bloggers.

A great blogging administrator can be the difference between a good and a great blog for search engine optimization.

Blog Content Reality Check

Tuesday, October 27, 2009 by Sarah Sedberry

When a client first comes on board here at Compendium we have some that are familiar with blogging and those that are just entering the blogosphere for the first time. In order to help warm up these new waters, we have begun offering user and administrator training 2x per week.

In addition to learning the basics of our simple blog platform, there is a learning curve to the actual content to be written. Many have the misconception that blog posts should be similar to white papers - not the case at all. Most visitors that come to a blog are scanning the content, not reading it. Think to your own experiences - what do you do when you land on a webpage thats full of text?

In reality most blog posts should be:

Pithy and to the point - similar to writing an email to a friend
Keyword Rich - your content should be focused around the keyword phrases your company is targeting.
Engaging - make it easy for readers to skim your content to get the point. effective use of white-space can go a long way.
Directive - tell the readers what to do next (take that next step and convert into a lead).
Remember that most online readers will make a decision in less than 10 seconds after landing on your page as to whether they want to stay or not - make sure you capture them quickly!

In order to help those new to this blog craze, I'll be posting over the next few days the top mistakes new bloggers make. In hopes your business blogging program will be able to avoid them and get the most success from your efforts.

Stay Tuned!

Your company should run on generators

Tuesday, October 27, 2009 by Michael Burton

In order for your company to have a successful search marketing campaign, blog content is key. Generating enough content for a successful blog can be tough, but it is essential. All employees of your company should be able to come to

gether to create content.
In other words, your blogging strategy is dependent on generators.

I remember being younger and thinking that generators were such cool inventions. It’s like creating power out of nothing! With some fuel, some powerful gears and other little mechanisms, electricity is created anywhere you want! Besides adding a little fuel ever so often, it doesn’t constantly cost you, just provides you with the power you need.
It’s the same with blogging.

I know it sounds like a stretch, but hear me out … It takes all of your bloggers (the fuel and gears of your generator) working together to generate the most power for your company. The more they produce (number of posts), the better the result. The more efficient they are (relevancy of the post), the more powerful the blog becomes.

If you’re looking for maintenance on your content generation, contact a Compendium representative today to see how to most successfully blog for business.

100 Miles of Blog Content

Tuesday, October 20, 2009 by Kaila Woodside

The Central Indiana Bicycling Association has designed a 100 mile bicycle challenge for touring bicyclists around the country. This event will have over 5,500 registrants from over 40

states and several other countries. The Hilly Hundred, starts and finishes right outside of Bloomington, Indiana and is a great ride!

This year, Bicycle Garage of Indy, a Compendium Client and local bicycle shop is asking their clients to tell their Hilly Hundred story. By leveraging Compendium's easy to use blog software and the new Web-To-Post functionality, you can easily tell your story and even upload an image from race day. Oh! and BGIndy even has set up an incentive program for you to do so. They will be giving away a $100 Gift Certificate!

If you are looking for simple blogging software that will make it easy to leverage your clients stories then check out our webinar and get a grip on social media.

Getting a Grip on Social Media with Compendium Blogware

Web-to-Post Success Story: Roto Rooter

Tuesday, October 20, 2009 by Kaila Woodside

A long standing client of Compendium, Roto-Rooter is always looking for new ways to leverage content from their employee base. The latest software as a service tool they are benefiting from is Compendium's Web-to-Post functionality. Using Web-to-Post, their employee network simply navigates to a simple web-page where they are able to create a post without logging into the Compendium interface. They can title their post, tell a great story about a customer and even upload a picture. Once they are finished they simply submit their post up to the Administrator of Roto-Rooter's blog program. With the administrative layer in place, each post must still be approved before it will go live to blog.

By creating this web page, the Roto-Rooter corporate blogging team utilizes the white space on the page to help the bloggers with best practices, tips, and advice. They even use the space to talk about incentive programs and prizes associated with the blog to help motivate the bloggers.

After implementing Web-to-Post last month the blogging team has seen more than 80% of their content come from the web-submission page. The content is relevant, keyword

rich blog content that tells stories from Roto-Rooter branches all over the country!

Want to find out how you can leverage Web-to-Post for your business and win a Nano? Check out our giveaway a day promotion and learn more.

Webinar: Understanding & Improving Your CTAs

Monday, October 19, 2009 by Compendium Client Marketing

Make the most of your sidebar real estate by incorporating quality Calls To Action.

Remember that something your visitors were searching for brought them to your blog content. It is your goal to engage the readers and get them to take the next step with you. Writing keyword rich content and providing quality Calls To Action will help you reach this goal.

AirFlow Technology saw a 987.5% increase in conversions by following Compendium's CTA best practices.

Learn how you too can maximize your traffic's engagement using quality Calls To Action by attending this month's client only webinar.

Understanding & Improving Your Calls To Action
Date: Thursday, October 29th
Time: 2pm EST

Do you have Calls To Action that are performing well? Go here to tell us about your CTAs and we'll highlight your organization's success during next week's webinar!

Having Fun With Creating Blog Content

Friday, October 16, 2009 by Sarah Sedberry

ITS A BLOG OFF!

I have had the pleasure of working with two very enthusiastic and engaged clients, Indianapolis Visitors and Convention Association and Tampa Bay's Visitor Association. They have both had successful blog programs over the years, and have been connected through Compendium. They now have a bond between them, sharing ideas about both blog content, as well as, other business programs.

In order to spice things up and keep their bloggers motivated, as their Client Success Manager I have set up a blog off competition between the two companies. Jeremy Fairly will be leading his team at Tampa Bay, while Breena Fain and Jeff Robinson will be the driving force behind ICVA.

Here are the details of their competition:

Start Date - October 15th 12:00 am
End Date - November 15th 11:59 pm

Winner - blog program with most posts wins (post scheduling feature is allowed)

What's at stake??

The losing blog team will have to where t-shirts saying "I'd rather be in "winning city"". Jeremy vowed that he would never where a shirt that said he'd rather be in Indianapolis, so we know he's going to be pushing his team hard to win.

To keep an eye on the action, check out their business blogs at: Visit Indy and Visit Tampa Bay

Paid search, organic search, and social media all work together

Thursday, October 15, 2009 by Brian Millis

I just read this great article from the eMarketer daily newsletter that I highly recommend. The best quote in my mind comes at the end:

"Consumers exposed to paid search along with influenced social media also had a 50% increase in click-through rate on paid search ads. Organic search click-through rates were higher, too.

“This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase,” said Graham Mudd, vice president of comScore."

The key here is that a company should invest money on being found in multiple areas. Compendium offers the ability to get found more often in organic search, and the social media aspect of blogging leads to higher conversions. We also encourage a business to push approved blog content out to other social mediums like LinkedIn, Twitter, Facebook, etc.

For successful corporate blogging, it all starts with getting found. These statistics from eMarketer provide further support that blogging for search is a fantastic addition to paid search and other social media efforts. If your business is not blogging and is looking for an affordable way to put out human content that actually drives organic ranking, Compendium is your tool.

Compendium Blogware . . . Clean, Fast, and Relevant

Tuesday, October 6, 2009 by Brian Millis

I just read this great article from Businessweek Online. It has an interview with Google's Matt Cutts. In one question about comparing the benefits of Google to Yahoo and Microsoft (related to the development of Bing), Matt makes a great point that touches on the value of the Compendium business blog software.

Cutts says:

"Those are three key things: freshness; comprehensiveness (you want to crawl as much of the Web as possible); and relevance (core ranking and Web spam). And you want the user experience to be really clean. If you go to senior citizens and ask, “What do you like about Google?” they’ll say “Clean, fast, and relevant.”

Let's work backwards on Matt's list because this is exactly why businesses should consider our blogging solution. We create the most relevant blog pages for our clients most important targeted search phrases. Relevant . . . . .Check!

Google and other search engines can crawl this content faster than other blogs because it's not buried in some huge blog with tons of category pages and tags or on some giant web site. We also make the entire user experience fast by automating the SEO of our clients' blog content. Fast . . . . . . Check!

A clean user experience is our top priority for us. When a user searches a topic or problem, we want our clients' blogs to be entirely focused around that query. Give them that relevant of a blog page and they will be happy and convert on a call to action. Making the search engine happy makes the searcher happy. Compendium Blogware makes both happy! Clean . . . . . . Check, Check!

College Blogging from an Admission Counselor perspective

Monday, October 5, 2009 by Brian Millis

I couldn't be happier about this article from the New York Times about M.I.T. embracing student blogging as a major marketing tool. http://www.nytimes.com/2009/10/02/education/02blogs.html?emc=eta1

Before joining the Compendium Blogware team, I spent a year as an Admission Officer at DePauw University (my alma mater!). While I traveled states like Ohio, Minnesota, Texas, Florida, and Indiana marketing the value of liberal arts and DePauw University, I realized something very valuable that this NYT article now validates.

Prospective college students don't want another glossy brochure with cliche tag lines about diversity, the low student to faculty ratio, and incredible facilities. In fact, most 16 and 17 year olds rarely even look at the snail mail that reaches their home. This is the Facebook generation, the MySpace kids, the Tweeting youth of America. They're certainly not at home waiting on the mail to bring the next post card. They are all online. They connect to millions of other prospective students just like themselves in a matter of seconds. They do hundreds of searches a week as they research their college decision. And that is why student blogging is such a vital tool that all colleges should be embracing. Those teenagers I met while recruiting for DePauw wanted to know about the campus atmosphere, and they wanted to hear it from the the most qualified source; the students.

So this does not surprise me at all that top universities like M.I.T. are taking student blogs to the next level. But does this mean that the fears and risks are not on the minds of the admission office, every dean across the country, and every board of trustees? Nope. They are all still worried that student blogging will put them at risk and tarnish the school image.

That is why our enterprise level blogging software is so important to consider. We have easy to use administrative features that allow a school to unleash their student blogging army while still maintaining control of the message. We can customize the blogs to match the university branding without losing that blog feel that makes it more human than a web site. But most importantly, Compendium's platform is the only solution that can maximize the SEO value of all this amazing student blog content. With us, colleges can guide their students with important topics, good ideas for better blog posts, and the highest level of security. For an example, just search this: Top 50 Liberal Arts Colleges and look for DePauw's blog at the top of the search ranking.

Hey Admission Office, would you like to use safe student blog content to win on your most important search phrases that support your mission statement and encourage the best and brightest to apply to your institution? If so, email me at bmillis@compendiumblogware.com or call my direct line (317) 777-6254 and I'd love to share more about my experience as an Admission Officer and how it relates to the world of blogging.

Stop thinking about it and just blog

Friday, October 2, 2009 by Stephanie West

Have you ever wondered what the difference between a productive person and unproductive person is?

Think about how much an unproductive person talks about and complains about the amount of work they have to do. I will admit - I do this too! But what good does it do?

Consider the amount of time you would save if you stopped talking about all the work you need to accomplish and just did it. I know I would save hours a week!

http://www.envirofieldschool.com/GWM%20Course%20Page.htm

So what would I do with those extra hours?

I'd BLOG, of course!

People have the misconception that blogging takes a strenuous amount of time and that they have to be extremely creative. Well, they are wrong. Blogging can be done in 10 minutes. That's it. It won't cut into your "to-do" list any further then that.

Compendium offers many tools that help you follow blogging best practices in order to finish your blog post in 10 minutes. All you need is simple blogging software and a competitive blogging platform (like Compendium's) in order to generate blog content and see results.

So I challenge you - stop THINKING about blogging and just BLOG! Compendium's blog experts will reassure you that blogging CAN (and SHOULD) be done in 10 minutes a day. Start to blog for business today!

What REALLY matters on your blog?

Friday, October 2, 2009 by Brian Millis

Can I add this news reel to my blog template?

This Twitter Feed is extremely important to my blog, so I'll need that.

Down at the bottom of my blog, I want to put this scrolling image of a hedgehog.

I've spent 3 years blogging and I'm ranking on this one key phrase. If I switch to Compendium will I lose that ranking?

These are all common questions that come up when I'm discussing a blog strategy with a prospect who currently uses a freeware platform. It's not surprising that there is attachment to a blog that someone has spent time keeping updated. But I always try and steer this conversation out of the weeds of what gadgets and gizmos can I put on my blog and keep the conversation focused on lead generation / customer acquisition.

The first part of lead generation is getting found. Compendium is a powerful blogging software that automates the SEO and organization of blog content to squeeze the most value out of every post. Next, what do you want a new visitor to do on your blog? Do you really want them leaving your blog to check out your Twitter updates? Do you think they'll scroll to the bottom of the page to see your hedgehog image? Is that one key phrase all your blog is good for? That is what I propose as a response to these common inquiries.

Instead, win lots of search phrases with your blogs. Then, convert those visitors on an engaging call to action. This will generate qualified leads and more closed business. This is the key difference between blogging on a generation 1 or 2 platform for "thought leadership" and "community" and blogging for search and customer acquisition.

If your blog wore clothes, what would it look like?

Wednesday, September 30, 2009 by Stephanie West

I was reading another blog post regarding blogging best practices. The blogger suggested to "dress it up," referring to your blog post.

So what if you took that phrase (almost) literally? If you dressed your blog post, what would it look like?

Doesn't your own style (at least) somewhat reflect you and your personality?? If so, don't you think your blog should reflect your company?

I challenge you to think of what dressing your blog post would look like... I think mine would look something like this:

It would have green eyes, because Compendium's signature color is green... and "green means go" when it comes to corporate blogging.
It would have a magnifying glass handy to examine blog content.
It would wear a hat/cap... and I'd call it a "thinking cap." Compendium's blogs are always generating new content with fresh ideas.
It would wear boots - because people wear boots when they are searching in the woods. A blog needs boots to search on the internet... boots help the blog get optimized in search engines.

So that's what my blog would look like if you wore clothes. What would YOURS look like??

Give your blog personality - and let each post reflect your company. My blog post is wearing clothes - what does that tell you about Compendium?!

Building a foundation to blog

Tuesday, September 29, 2009 by Stephanie West

Corporate blogging isn't something that your company should just blindly start doing. It requires thought and clearly defined goals in order to receive the maximum benefits of blogging for business.

Before you begin blogging, set goals. What do you want to achieve? The only way to successfully blog is if you know exactly which aspects of your company you want to focus on.

http://www.philosophicalquestions.org/GalleryRollingTwo.html

Once you have outlined your blogging goals, you can build your foundation. Building a foundation on clearly defined goals is like building your foundation of stone. It is substantial. Your search marketing strategy can be best executed when you know exactly what you are trying to get accomplished.

In contrast, blogging for business before outlining your company's blog goals is like building your blogging foundation on sand. Your blog content may never be maximized in search engine optimization. And your blog may be a little skewed. A skewed blog will lead to having sporadic content throughout the internet - and what good is that?

Compendium's corporate blogging software is designed for your blog to be optimized in organic search. With relevant keywords, you are building a solid foundation. To keep building on that foundation, you have to continue generating content containing those keywords.

Schedule a demo with a Compendium blog expert today. They will determine if your goals are compatible with Compendium's corporate blog strategy!

Puzzled with your corporate budget?

Thursday, September 24, 2009 by Stephanie West

http://www.piperreport.com/archives/categories/55.html

Let's focus on putting the pieces together to make your budget work during this recession.

That's something that we are all conscious of these days - especially with our businesses. I even talk about my budget (which pretty much includes not spending money).

Many company budgets are being cut because of the recession. Your marketing budget is no exception. If you aren't familiar with blogging - you should be! It could be the answer to your "budget crunch"...

Corporate blogging is your solution to seeing profit during a recession.

Compendium offers affordable blogging software that will maximize your search marketing efforts. After purchasing the blog software, you will just have to generate blog content in order for you blog to be maximized in search.

It will surely fit your budget during this recession.

For more information on the advantages of corporate blogging, check out Compendium's free Whitepaper: Corporate Blogging During Recession. It outlines how to adapt to the economic change and how to maximize your company's profit - by blogging!