Below you will find a recent email I sent following a great conversation with a private university in New York. As a former Admissions Officer, I have a certain soft spot for helping schools realize the power of strategic blogging to better establish a school brand, culture, and communication with prospective students. Hopefully others will find this helpful as well.
Email:
Hi Current Prospect,
Thank you so much for your time yesterday as I certainly enjoyed the conversation. I wanted to provide you a few take-aways and example links for your internal conversations.
Here are a few examples of current higher education clients who are doing a great job!:
http://blog.granite.edu/blog/granite-state-college
http://blog.uindy.edu/blog/university-of-indianapolis
http://blogging.depauw.edu/blog/top-50-liberal-arts-colleges
Key Take-Aways Regarding Compendium:
Who we are: Compendium is an on demand, enterprise level search and social media platform. We provide a secure and scalable solution that leverages blogging for SEO, human engagement, and online customer acquisition.
Automation: We automate the organization of blog content to deliver the highest search engine ranking/traffic results possible.
Security: We use NO open source plug-ins developed by third parties, which require maintenance and update.
Scalable: Can have unlimited bloggers and can scale the number of strategically targeted online marketing search phrases.
Administration/Control: Admissions can easily manage the messages going out in blog posts and incoming comments from searchers.
Please let me know how I can continue to be a resource for you as you make decisions on the future of your blog program.
Best,
Brian Millis 317-777-6254
Email:
Hi Current Prospect,

Thank you so much for your time yesterday as I certainly enjoyed the conversation. I wanted to provide you a few take-aways and example links for your internal conversations.
Here are a few examples of current higher education clients who are doing a great job!:
http://blog.granite.edu/blog/granite-state-college
http://blog.uindy.edu/blog/university-of-indianapolis
http://blogging.depauw.edu/blog/top-50-liberal-arts-colleges
Key Take-Aways Regarding Compendium:
Who we are: Compendium is an on demand, enterprise level search and social media platform. We provide a secure and scalable solution that leverages blogging for SEO, human engagement, and online customer acquisition.
Automation: We automate the organization of blog content to deliver the highest search engine ranking/traffic results possible.
Security: We use NO open source plug-ins developed by third parties, which require maintenance and update.
Scalable: Can have unlimited bloggers and can scale the number of strategically targeted online marketing search phrases.
Administration/Control: Admissions can easily manage the messages going out in blog posts and incoming comments from searchers.
Please let me know how I can continue to be a resource for you as you make decisions on the future of your blog program.
Best,
Brian Millis 317-777-6254








