Many of you may have noticed the announcement last week regarding ICANN dramitically increasing the suffixes available for domain names. Here is a blurb from the New York Times:
What are you going to do?
Incorporate blog management software company wide. The biggest benefit of enterprise or business blogging is Search engine optimization. The more people you have blogging, the more relevant content gets created, and the more likely you are to be found accross a lots of keywords.
Forget people remembering your domain...focus on getting found by using corporate blog tools.
According to new rules unanimously passed by the Internet Corporation for Assigned Names and Numbers, or Icann, at its meeting here, any company, organization or country will soon be able to apply for a new Web address extension, called a top-level domain.
That could smooth the way for Web addresses that end in city names, brands and generic words. It could also sow confusion in the minds of Web users, create a host of new ways to exploit the Web addressing system and start a wave of legal skirmishes over applications to register trademarks — .coke, for example.
Uggh! What a mess this makes for normal businesses & organizations. People are already having a tough time keeping track of your web address. By adding basically an unlimited number of .anything branding by domain becomes just about impossible.
If anything is going to drive people even more into the arms of the search engines, it's going to be this.What are you going to do?
Incorporate blog management software company wide. The biggest benefit of enterprise or business blogging is Search engine optimization. The more people you have blogging, the more relevant content gets created, and the more likely you are to be found accross a lots of keywords.
Forget people remembering your domain...focus on getting found by using corporate blog tools.
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