Invisibility is a dream of many....BUT NOT A GOAL OF MARKETERS! A content management system or Blog Building Software is useless if it makes you invisible to the people searching for your business.
Basic Blog Software is usually pretty good at helping a business target one or even a few keywords. The problem of course is that most business bloggers (or marketers) want to target hundreds or thousands of keywords, not one or two...or even 10.
By definition, that means organizations need to have multi user blog software and blogging technologies that scale beyond what one can get out of software designed for citizen journalism and focused on the ROI associated with SEO and lowering the cost of customer acquisition.
I know this sounds self serving but I started Compendium Blogware because there was no other solution of business blogging on the market that would help me accomplish my goals. I don't want to be invisible.....and neither do you!
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