So what is a blogging platform, and why is it important?
Why pay for something when there are other things out there that are free? Or why not just do it in house?
For one thing, we have an amazing staff of people to help you through the setup process and keep you on track, but what I'm a part of, personally, is what goes on behind the scenes, so I can best speak to that. We have some awesome features you don't see in other blogging software systems, with more on the way. With our keyword strength meter and keyword cloud, it's easy to see what you should be blogging about. I'd love to talk about a couple things we have in the pipeline, but you'll just have to wait until they go live.
There are systems you could install yourself, but then you have to have someone on hand to maintain it. That's expensive. Our engineering team does work that maintains everyone's blogs, and adds features to all of them. A dedicated team like ours to work on a single company's blog system just wouldn't add up.
Remember the bit in Pulp Fiction when they're in a panic, and they call their boss, and he tells them to relax because "the Wolf is on it"?
That's us.
