The marketing industry is much like technology, things are constantly changing and you can never feel ahead of the curve. I'm sure every company has felt the strain of keeping up with the newest marketing trends.
Blogging has been characterized as a fleeting trend in an effort to try new marketing efforts. And not only labeled a trend, but a trend that won't last. I find it hard to believe that blogging is just a trend, not only for the fact that I work at a blogging company, but for the simple fact that we have dozens of clients that see the great benefits that blogging has to offer every day. Many of which have the revelation that blogs can be more useful then an actual company website.
When you work for a blogging company and see new clients join the Compendium family daily you gain a renewed sense that blogging is here to stay for the long haul. I would suggest jumping on the bus before it's full!
If you need a little more research on the benefits that business blogging has to offer check out our Whitepaper: Considering Blogging?
