Our company needs to drink the Kool Aid when it comes to blogging, right? We need to practice what we preach. Even we fall off the blogging wagon sometimes, and need a little incentive from our marketing department to take the initiative. The Megan's from our marketing department have offered to bring in breakfast for everyone if we achieve our set number of company blogs today! That sounds great...but what really won me over and reminded me to blog today was a Fun Size Snickers bar they brought to my desk. It's as simple as that for motivating your employees to get involved. I hear that objection to a corporate or business blog at least once a week. In these economic times that are equating to less employees doing more or the same amount of work, adding one more task to their already overloaded job descriptions can seem like a bad management decision. However blogging for your business can give everyone added pride in your organization. Contributing to blog content leads to increased SEO, higher search engine rankings, and a sense of accomplishment from everyone who contributed to the blogs success. If this objection is keeping you from implementing a business blog, consider the benefits it will offfer your company.
