Blog company

So you have all heard about this "Humanize Your Marketing" stuff, but what does it really mean? No it's more than just putting your employee pictures on your advertisments. It's about reaching out to your customers, making your marketing efforts connect wtih your customers on a human based level. Believe it or not, people buy from people.

Let me give an example...

If you were to go to the hardware store looking for nail gun. Obviously, you don't know much about nail guns because you aren't a carpenter. I mean.. it is a big investment (if you haven't looked at the price of nail guns... check out your local hardware store the next time you are there.) So are you going to just pick up the one that looks the best?

No... you aren't

You are going to do some research, ask other people that have a nail gun, and most importantly you are going to ask the guy that is walking around the tool section of the hardware store with the neat looking apron on because he knows.

I know this is purely hypothetical, but it works still the same.

So when you are looking to invest in some product or service are you going to just pick the one that has attractive advertisments? Go do your research.... Google it. You'll find companies that are blogging to reach that human element. Blogging companies are reaching through the computer, making their interaction with customers much more than an electronic relationship.