For many the old saying may go, "blogs and business don't mix!" Fortunately for us this simply isn't true anymore. Business blogging has become more and more prevalent in the workplace today. There are many benefits of blogging from the marketing stand point, but what about from an internal stand point. A recent article in Business Week titled "The Inside Story of Company Blogs" outlines just this point. There are many companies that blog to gain SEO, improve their marketing efforts and possibly advance lead generation, but blogs can also be a great tool for internal information sharing as well.
According to Dave Weick CIO at McDonald's, "COO Michael Roberts, launched his internal blog last fall. He used it to spread information through the company's global operations and receive feedback. Now McDonald's is distributing blog access to thousands of employees, who will use them to report on operations at restaurants worldwide".
The main point to take away from this article is that blogging and business do go hand in hand no matter how a company is using it. So if you're blogging from an internal standpoint and gaining better communication from your employees or blogging externally to gain more customers and business, isn't every aspect a positive one? Just another thing to add to your list of reasons to love blogging!
