Thanks to our marketing department and their commitment to our blog’s success, I recently won a “nifty gift” for getting the most posts up in one month (along with Kristen Raves and Sarah Sedberry). What’s most exciting about this award is that I’m not really a writer. I’ve always been more of a “math person” and usually take most opportunities in life that don’t involve writing. I say all that to prove that I didn’t win the award because of all of the enlightening things I said, or how poetic my words came out. (Trust me! Read my blog and you’ll see I’m not the greatest writer in the world.) No, I won the award purely on the number of posts that I put up. It was that simple! Number of posts is all that really counts and all that we ask of our clients to be accountable for. Sure, being an awesome writer might help you get a nice fan base and people who keep coming back to read your blog. But, that’s not what blogging for business is all about. Increased sales aren’t driven by people who enjoy your writing style. Increased sales are driven by sending new customers to your website. If your ultimate goal is to make more sales (which I haven’t found a marketing manager who doesn’t have that goal) then don’t stress about having the most well-written post. If your company is blogging two times per week, per user, you will see your keyword rankings improve, your traffic increase, and consequently your sales go up! Seems like a pretty simple three step process to me!
