There has been a lot of talk about the changes in search results brought on by Universal Search & Blended Search.
Basically, what this means is that Google and the other search engines are considering a lot more than just your website SEO when deciding what results to deliver.
Specifically, It's becoming really important to have frequently updated Corporate blogs, pictures and even video to greatly increase your chances of ranking on a wide range of keywords.
Blended Search is actually great for the marketers that are really trying to build trust and engagement with prospects and customers (although in this case we are mostly talking about prospects since your customers typically shouldn't be searching for you). This is where people really need to rethink everything they have been taught about the Goals for Corporate or Business Blogging. Business blog strategy has to take into account and focus on the goals of Search Engine Optimization and Conversion.
When I read about Blended Search I tend to hear a lot of panic that these new strategies are both hard and expensive. BALONEY.
Let me introduce you to my friends & client of Compendium Blogware, Greenfield Liquors. This is a tiny small town liquor store in Greenfield Indiana and they totally take advantage of Web 2.0 marketing strategies and business blogging with very little effort and lots of great results. Take a look at this Video that appeared in their blog. The winery featured is Paige 23.
Now, Type Paige 23 wines, Greenfield into your google search box and see what happens.
Home run! Another great example of a Blogging Best Practice. Blog management software for business is affordable and easy. Try it!
www.compendiumblogware.com
Basically, what this means is that Google and the other search engines are considering a lot more than just your website SEO when deciding what results to deliver.
Specifically, It's becoming really important to have frequently updated Corporate blogs, pictures and even video to greatly increase your chances of ranking on a wide range of keywords.
Blended Search is actually great for the marketers that are really trying to build trust and engagement with prospects and customers (although in this case we are mostly talking about prospects since your customers typically shouldn't be searching for you). This is where people really need to rethink everything they have been taught about the Goals for Corporate or Business Blogging. Business blog strategy has to take into account and focus on the goals of Search Engine Optimization and Conversion.
When I read about Blended Search I tend to hear a lot of panic that these new strategies are both hard and expensive. BALONEY.
Let me introduce you to my friends & client of Compendium Blogware, Greenfield Liquors. This is a tiny small town liquor store in Greenfield Indiana and they totally take advantage of Web 2.0 marketing strategies and business blogging with very little effort and lots of great results. Take a look at this Video that appeared in their blog. The winery featured is Paige 23.
Now, Type Paige 23 wines, Greenfield into your google search box and see what happens.
Home run! Another great example of a Blogging Best Practice. Blog management software for business is affordable and easy. Try it!
www.compendiumblogware.com
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