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Compendium Makes Top Indiana Blogs List

Thursday, November 19, 2009 by Jess Wehner
A few of our clients, coworkers, and friends were ranked last week as having some of Indianas top blogs!  These blogs were voted in the top 50 based on content, comments, and visibility in Indiana and Indianapolis:

Compendium Business Blogs:Compendium Employees:Friends of CompendiumCheckout these blogs and more to see what's blogs are hot right now!

I'm a Blog Admin! Now What?!

Thursday, November 19, 2009 by Allison Bowen
As an employee for Compendium Blogware, my job every day is to help our clients with our blog software.  This often means that I find myself updating calls-to-action, explaining how clients can add users and answering other various questions that our users and admins might have. 

But recently, the tables have turned.  I have now become a blog admin myself!  Now what do I do?! 

Both Amber Mohling and I are fellows with the Orr Fellowship program.  The Orr Fellowship program provides a unique opportunity for undergraduate students searching for their first salaried, full-time position following graduation.  It's been a great opportunity for both of us!  

Well wouldn't you know it, we recently were able to set up an Orr Fellowship blog.  And I'm the new blog admin!  Check it out --  http://blog.orrfellowship.org.  I now find myself actually performing some of the duties that we discuss with clients each day.  So as a new blog admin, what have I done?  Followed Compendium's blogging best practice tips, of course!
  • Updated our calls-to-action Orr Fellowship Blog
  • Added ShareThis to our blog (visit here and send the code to help@compendium.com)
  • Encouraged my bloggers to blog frequently and consistently
  • Made sure each blogger has a sticky post set up
  • Monitored my Google Analytics statistics (admins should get them each Monday by e-mail)
It has definitely been an adventure, but I'm really enjoying being a blog admin.  When I saw the number of click-throughs from our blog and our most recent search results, I was thrilled.  Compendium really does provide the best blogging software!

Great Blog Template Re-Designs

Thursday, November 19, 2009 by Kaila Woodside
Over the past few weeks I have been working with a few clients to re-design their blog. The re-designs are happening for a few different reasons - but the #1 reason is always to increase conversions. A blog for business that brings in 1500 visits a day - but doesn't convert a singlewiden blog on to a lead is problematic. Check out a few great new blog re-designs:

blog.widen.com

survey.cvent.com
blog.hhgregg.com


Blogging Best Practices push for a stand out Call to Action on your blog that will easily allow visitors to take the next step with your business. Take a look at the widen blog (pictured right) the nice eye-catching image with an easy to locate call to action to "TAKE THE TOUR" immediately grab the attention of the searchers.

These re-designs have been in place for only a short period of time and have already generated more leads and/or more qualified leads on average.

Closing the Gap Between Company and Stakeholders

Thursday, November 19, 2009 by Amber Mohling
Posted earlier today was an interesting article by Kevin Moss entitled Blogging Really Can Enhance Corporate Sustainability.  In the article, he discusses the value of blogging to corporate responsibility. 


This article got me thinking about the importance of companies not only using their blogs as a tool in stakeholder engagement but also using it as a tool in search marketing.... because you have to get people to find the blog before you can expect engagement to take place. 

Compendium's blog software enables our clients to get found on a variety of keywords related to their business in organic search.  Next, as discussed in Kevin Moss's article, the company can further use the blog as a tool in stakeholder engagement & communication.

To learn more, check out the Compendium website.


Blogging and Business Sustainability

Thursday, November 19, 2009 by Sarah Sedberry
This morning I was reading an interesting article on business sustainability and how it relates to blogging. It took a refreshing look at why a corporate blog is important to the sustainability of a company, as a communication tool.

A key paragraph stuck out to me, where the author describes how a blog ultimately holds a company and its employees responsible for the message they are delivering and the work they are producing.  Which is something that happens internally in a company everyday, but with a blog - it holds you accountable to your customers as well.

"Simply having a company blog open to comments from readers gives a key message on the importance and acceptance of differing viewpoints to that company. When truly an expression of the views of an individual business executive, blogging provides a strong foundation for individual accountability. And through opening him or herself up to a more personal connection with readers I believe the executive blogger creates an environment in which the views of their external stakeholders [potential customers] are front of mind..."


A blog is a simple and effective way to engage with those outside of your company, and allows a business the ability to have a conversation with those interested in their products and services.  It allows the company to share its knowledge and show why they are a reliable partner to their clients and customers, in a cost effective and environmentally friendly communication tool.



Full article: "Blogging Really Can Enhance Corporate Sustainability"
 

CNAME - What is it? How to set it up?

Thursday, November 19, 2009 by Krystal Featherston
Now that you're on board with Compendium and you've filled out your getting started form, the first thing you'll need to do is set-up your CNAME. 

Now if your wondering what a CNAME is, well .... let me explain:
A CNAME record or Canonical Name record is a type of resource record in the Domain Name System (DNS) that specifies that the domain name is an alias of another, canonical domain name. This helps when running multiple services from a single IP address. Network administrators also use CNAMEs when running multiple HTTP servers on the same port, with different names, on the same physical host.

What does this mean for you ....
At Compendium, we require our client select a domain or sub-domain for their blog and create a CNAME Record for this domain. As a software as a service, Compendium hosts all of our clients blogs, including content and images. By using a CNAME Record, and directing to the Domain of www.compendiumblog.com, we have the ability to add to and modify our infrastructure when necessary without affecting service to our clients.

When a CNAME record is set for the URL of blog.EXAMPLE.com, and the CNAME record points to www.compendiumblog.com, the browser will resolve to the content at www.compendiumblog.com, but the browser would show http://bog.EXAMPLE.com in the address bar.

Now that you know what a CNAME is and why Compendium require our clients to create one, its time for you to get your set-up. Click here for some basic instructions. However, if you manage your DNS records through your registrar, here are links to some step-by-step instructions to some of the main registrars that will help you with this action.
After you get your CNAME set, your just a few days away from blogging for your business! So get your CNAME set and starting blogging today! 

REMEMBER: if you have a question you can search Compendium's Knowledgebase RIGHT NOW -  or fill out the online submission form.

Don't wait for the case study

Thursday, November 19, 2009 by Jim Hyslop
I talk with a lot of people every week about Compendium's value proposition as an inbound marketing tool that leverages blogging for search acquisition and more often than not the conversation always ends up with the question "can you send me a case study?" the response is "of course I can"

We obviously wouldn't be in business if we didn't create success for our clients day after day. We have case studies that you can download directly form our website as any smart, results driven company should. The thing here is that success looks different for every business and every vertical.

There is nothing easier in the world than selling using a similar situation type of sell...trust me. But at the end of the day, I think it is important to ask yourself "do I want to read the case study, or BE the case study?" Chances are if you are reading it, it isn't about your company and you may have already missed out on a large portion of market share because you made the decision to NOT adopt new strategies for business growth. Some of the most successful companies today are where they are at because they were forward thinking and allowed someone to write a case study on them.


Get Out of the Way

Thursday, November 19, 2009 by Brian Graham
I was talking with a business owner on the phone yesterday and the conversation went south on both his account and mine.  We were getting in our own way.  He was not getting it and not listening to me and I was not getting it and not listening to him.  Traditional marketing, "push marketing", is a lot like the described conversation.  You are trying to push your product, service, or message until someone will get it instead of creating opportunities to listen and help.

Blogging best practices suggest telling stories of how you help people in your business.  By creating an inbound marketing strategy through a blogging solution you are letting your potential customers and clients find you on their terms.  You are getting out of your own way and letting the process happen.  You are letting the relationship grow.  This is the "social" aspect of blogging that lets your company be human.

Try listening and understanding and get out of your own way to let progress happen.  Start a blog for business.  It is a great place to begin.

Where's your call-to-action?

Wednesday, November 18, 2009 by Stephanie West
http://www.dreamstime.com/stock-photos-picture-frame-gold-path-included--image432413Picture this:  You have written a great blog post.  It is well-written and full of substantial content.  You may even have included relevant pictures in order to capture your reader's eye. 

But here is where the problem is: After the reader/viewer reads your post, there is nothing left to do.  Maybe they are really interested in what you had to say, but if you need to have something for them to click on to get more information.  That's where call-to-actions (CTAs) come into play. 

Having a link within your blog post allows the reader to seek further information if they are interested.  Having CTAs embedded in your blog is also a great way for readers to learn about your product or service. 

CTAs on the top and side bars of your blog that contain links to additional resources are very beneficial to the reader, as well as the marketer.  Marketers are able to track the effectiveness of blogs by these CTAs and the leads that are generated.

When you blog for search engine optimization - great!  But you need a way to convert those leads into prospects - which is where your CTAs come into play.  Incorporating these CTAs as a part of your blogging best practices will make your blog a better SEO tool.  Compendium provides a great blogging platform, and the Client Success team at Compendium will help incorporate your CTAs so that they provide the most benefit. 

Considering blogging?

Wednesday, November 18, 2009 by Michael Burton
Here at Compendium we try to provide all the information possible for potential clients to grasp the ideas behind blog software.  We see search marketing as the strongest method to get your business found today.  

On our web site, we ask readers three questions:

1. Do you want to drive demand for your organization's product or services?
2. Do you want to start personal relationships with prospective customers?
3. Do you want to acquire more customers?

If you answered yes to any of these questions, it is time to start looking at blogging as a new form of marketing for your business.  Download the Considering Blogging whitepaper for more information on how blogging fits in your business.

The Perils of Monkeypatching and Inappropriate Flow Control in JavaScript

Wednesday, November 18, 2009 by P.J. Hinton
Yesterday, I spent some time helping a Product Support Manager debug a headscratcher of a problem.  A designer was having trouble getting a JavaScript-powered widget working on a client's blog template, and there was no obvious reason that it shouldn't have worked.  Indeed, we use this widget on our own blog template.  So what was the issue?

The problem turned out to be caused by a conflict between to widgets on the page.  One widget was altering the behavior of a built-in JavaScript object, and the other was using an inappropriate flow control mechanism to iterate over that built-in object.  Let's take a closer look at what was happening...

JavaScript developers should be very aware of the array object because it is used frequently to store collections of data.  Sometimes, it becomes necessary to locate the index of an item sitting in a given array.  Consider the following example:

var hayStack = ["hay", "hay", "needle", "hay"]; 

The language standard, ECMA-262, does not specify any methods on the Array object that will do this for you.  In its implementation of JavaScript 1.6, the Mozilla project introduced an extension, called indexOf(), that returns an integer index indicating the search item's location in the array.  In the example above, hayStack.indexOf("needle") would return a value of 2, since arrays index off of zero.  If the search item is not present, then a value of -1 is returned.

This is an incredibly useful method, and the Mozilla project's documentation of this method includes a compatibility note warning the reader that this method may not be implemented on other JavaScript interpreters.  As a workaround, they provide a JavaScript implementation of the method's functionality.  In essence, it is a monkeypatch.

Problems arise when you have code elsewhere that iterate over the contents of an Array object.  The Mozilla Project's online document A Reintroduction to JavaScript provides some guidance on looping over Arrays.  The most appropriate and efficient being:
for (var i = 0, len = a.length; i < len; i++) {
    // Do something with a[i]
}
As a side note, it is worth mentioning that care should be exercised in accessing a[i], checking to make sure that it is not of type undefined.  This can happen if the array is sparse, meaning not all integer index values from 0 to the length value may be present.

Some JavaScript developers have a bad habit of using the for...in looping construct, which is intended to iterate over the properties of an object.  The guide cited above makes the following warning:

Note that if someone added new properties to Array.prototype, they will also be iterated over by [for...in] loop...

A few years back, Andrew Dupont wrote a blog post warning of this kind of danger.  I've considered it useful enough to use it as a basis for User Interface Engineer candidate interview questions.

Let's now see how this affected the client's template...

The first widget was the Twitter widget developed by Dustin Diaz, which can be found at http://widgets.twimg.com/j/2/widget.js.  If you look at the source and sift through the minification, you'll find this definition, which is applied only if the Array object does not have a forEach() method defined (a sideways way of detecting whether Mozilla's JavaScript 1.6 extensions are implemented):
 
Array.prototype.indexOf = function(B, C){
  var C = C || 0;
  for(var A = 0; A < this.length; ++A){
    if(this[A] === B){
      return A;
    }
  }
  return -1;
}

The second widget was idTabs, which can be found in unminified form at http://www.sunsean.com/idTabs/jquery.idTabs.js.  In the setup code that hides DOM elements, there is this code:

 76       //Setup Tabs
              ...
  82       var idList = []; //save possible elements
              ...
 92       for(i in idList) $(idList[i]).hide();

By the time execution hits line 92, idList is an array of strings that correspond to HTML id attributes.  The syntax $(idList[i]) is the jQuery way of doing a DOM getElementById() method call. 

If Array has been monkeypatched with indexOf() as described earlier, then you'll get something like idList["indexOf"], which will return a JavaScript Function object rather than another string.  Down in the hide() method, the JavaScript interpreter will give you an error because it will try to modify attributes on something that is assumed to be an HTMLElement.

The bottom line is that the idTabs widget could not function properly on a page where the Twitter widget was also present, provided that the host JavaScript interpreter did not meet the Twitter widget's sniff test for whether the Mozilla Array extensions were defined.  In other words, this was broken in Internet Explorer and versions of Firefox prior to version 1.5.

This kind of problem can be difficult to debug because prior to version 8, JavaScript error reporting was awful in Internet Explorer.  You'd get a line number with no information about what file was being processed.  To get meaningful information, you'd have to install Microsoft's deprecated Script Debugger or use Visual Studio.  Moreover, both files are typically used in minified form.  I was fortunate in that idTabs provides an unminified version, so I was able to use it in debugging.

Ready for what?

Tuesday, November 17, 2009 by Brian Millis
I sent an email to a prospect that showed a compendium client who increased online revenue by 40% in less than 6 months and has tracked over 100k in online sales back to blog traffic.  This was the response that I got back(kept anonymous, of course):

. . . She was interested in the software and we would love to take on blogging in the future, but we are not quite ready at this time.  Thank you for the information on Compendium- I will keep your emails and discuss again with my manager when our time comes to enter the blogosphere.
 
Ready for what?  What business is not ready to increase revenue by better search marketing? I feel that it should be every businesses' time to enter the world of corporate blogging.  Why?  Because it is an easy and efficient way to communicate with target markets online and convert online traffic to paying customers. 

Our platform takes most of the fear out of getting started with blogging for business.  I think thaget ready for bloggingt these responses come from companies that see this strategy as a HUGE time commitment.  That really is not the case.  You can log into Compendium, get prompted with your most valuable key phrases, have endless content ideas delivered right to you, and  get real-time feedback on how you're doing as you write your post. 

So what is keeping you from being ready?


E-Retail wants out of the slump . . . Compendium can help

Friday, November 13, 2009 by Brian Millis
Just read this little gem in E-Marketer Daily Newsletter.

"Online merchants are hoping to come out of the economic slump faster than brick-and-mortar stores, and they're ready to spend on the technology and marketing to make it happen. New platforms, customized services and social media marketing are on the menu."
 

Of course here at Compendium, we already knew this since our clients, like GK Elite have been proving it by driving crazy organic traffic through the blogs leading to record online sales.  I feel that online merchants are much quicker to adopt better search marketing tools like Compendium, but the brick and mortar stores don't need to be left behind. 

Just look at how HHGregg is promoting coupons, building brand awareness, and giving new reasons to come and check out their in-store selection with their amazing corporate blogging strategy

Give me a call, 317-777-6254, and we can talk about how your business can benefit from better technology and the power of business blogging. 

Indiana's Top 50 Blogs - Our Client's Blogs

Friday, November 13, 2009 by Compendium Client Marketing
Indiana's Top 50 Blogs are officially announced and we're very happy to report that our Compendium client, Chuck Goose of MediaTile has secured the #1 spot! Among Chuck, we also want to recognize some more of our awesome client's that made the list.

Congratulations goes to:

1. Chuck Goose - MediaTile

7. Fuseworks Studio

22. Compendium's very own - Doug Karr - Marketing Tech Blog

Click here to take a look at the many great blogs that are represented on the list.

Congratulations to everyone - keep up the great blogging!




'Simple' is better in business blogging

Thursday, November 12, 2009 by Brian Millis
Have you ever stumbled across a blog and thought, wow, that is an amazing looking blog?  But as you navigate the page, you get lost because there is so much going on?  Here are some great examples of incredible blogs that will inspire any digital artist out there.  There is no argument that these blogs are beautiful and creative.  But if you're a business, and the goal of your corporate blog is to drive visibility through better organic search marketing, is MORE always a good thing? 

I think not.  What is great about Compendium Clients, is that their blogging has a true purpose.  As you can see from that link, we have some great looking templates as well.  But everything is focused at the ROI of business blogging.  It's simple:
  • Write useful content
  • Get found in search by the right peoplesimple business blogging
  • Convert that traffic to a lead with a clear Call-To-Action
  • Make more money
Now of course I understand that interaction, engagement, subscriptions, etc. are all wonderful as well.  But for a business, what is most important?  Therefore, next time you find a company blog, take a hard look at all the widgets and gadgets that consume the page.  Are they really helping?  Take a note from unrelated businesses on simplicity.  Simple can be better! 

Indiana's Top 50 Blogs - Congrats to the winners!

Thursday, November 12, 2009 by Sarah Sedberry
Congratulations to Compendium Blogware's own Marketing Guru - Megan Glover - for making the Indiana's Top 50 blog list! 

Top 50 Indiana Blogs

Compendium also had a few clients make the list, as well as, our beloved Doug Karr!
  • MediaTile - congrats Chuck for taking the #1 spot!
  • Fuseworks - congrats guys!
  • Marketing Tech Blog - congrats Doug!
  • ...............to see more, just click the badge above
We are excited to be working along side and with some very talented people who are contributing to the blogoshphere.

For more information on how to get started on your blog for business, schedule a demo today, and maybe we'll see you on next years list!

Finding New Ways to Market Your Business

Friday, October 16, 2009 by Chandra Chaves
Each week I am overwhelmed by the amount of mail that I continue to receive from various company who want my business.  Coupons, sales ads, etc.  I am always throwing them away and thinking how much money do these companies spend on these thick paper advertisements and coupons?  Then I think, if they are spending the money to send these advertisements and coupons to consumers, then they are spending way to much money on marketing their business. 

In today's world most of us use the computer to find what we need.   Why should companies spend money on such marketing ads, when we can find that information ourselves with a few clicks?  

Companies should invest their money into new strategies for the ever changing market.  Compendium has that solution.  Compendium sells affordable blogging software that will save consumers money as well as put money into their pockets.  The easy to use blog software enables the client to put the power into their hands by blogging about the company and its experiences and customer experiences.  It adds that human element to marketing that gets lost in the shuffle.   Why not blog for business?  Blogging about your business allows consumers to find your business just by providing certain keywords that pertain to your business.  So when searchers are looking for a certain brand or a specific type of product, you want to be blogging!  Save consumers time and money by getting rid of the needless paper advertisements and go green.  Let people search for you on the net, but of course, you need to always blog about your business!!!



Free Webinar

Using Blogs to Generate and Nurture Demand into Closed Business.

Hosted by Richard Cunningham, VP Marketing of Right On Interactive and Chris Baggott Co-founder, CEO of Compendium Blogware. Thursday, December 3rd 2009.
Sign up here »

Meet Our Team

Abby Brosmer-Rivera Ali Sales Brian Millis Chris Baggott Chantelle Flannery The Client Corner Dereck Martin James Litton Jennifer Buscher Jenni Edwards Jim Hyslop Jess Wehner Krystal Featherston Kaila Woodside Megan Glover Meghan Peters mikey mioduski P.J. Hinton Randy Cox Sarah Sedberry Chandra Chavez Julie Murphy

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