The beauty about working at Compendium is that not all of our clients have the same goals and objectives, but we are still able to provide a solution to whatever their business blogging need may be.For example, I was writing a case study today about a successful client of ours, Indium Corporation, and while I was gathering information about what makes their corporate blogging program so great, I noticed there was no ROI information available.
Errrr...uh oh. What do I do now? WELL...after talking to the company's Client Succes Manager, Jess Wehner, she said that Indium measures their blogging success on organic search exposure and online lead generation. So I went back to gather more information and realized they are rocking it out!
755% increase in online presence and 83% increase in online lead generation!
Check out what else they're rocking out on by reading the success story below:
Indium Corporation develops and manufactures electronics assembly materials, but that’s not the only thing they developed before meeting Compendium Blogware. Indium had 9 blogs in operation with 12 contributing authors however; blog scalability, organic search exposure and lead generation were all missing from their blogging success equation.
Indium chose to integrate their old content into Compendium’s corporate blogging platform in order to manage and organize content in one area as well as increase their number of blogs from 9 to 68. This solution allowed the company to increase organic search exposure without increasing resources.
After transitioning to Compendium’s blogging software, in less than a week the company increased their online presence by 755%. Within the first four months, 30% of Indium’s keyword blogs were ranking in the top 10 Google search results and 65% ranking in the top 50. This boost in organic search exposure directly resulted in an 83% increase in online lead generation.
To learn more about Compendium Blogware's corporate blogging platform, sign up for a free, 20 minute online demo!
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