Picture this: You have written a great blog post. It is well-written and full of substantial content. You may even have included relevant pictures in order to capture your reader's eye. But here is where the problem is: After the reader/viewer reads your post, there is nothing left to do. Maybe they are really interested in what you had to say, but if you need to have something for them to click on to get more information. That's where call-to-actions (CTAs) come into play.
Having a link within your blog post allows the reader to seek further information if they are interested. Having CTAs embedded in your blog is also a great way for readers to learn about your product or service.
CTAs on the top and side bars of your blog that contain links to additional resources are very beneficial to the reader, as well as the marketer. Marketers are able to track the effectiveness of blogs by these CTAs and the leads that are generated.
When you blog for search engine optimization - great! But you need a way to convert those leads into prospects - which is where your CTAs come into play. Incorporating these CTAs as a part of your blogging best practices will make your blog a better SEO tool. Compendium provides a great blogging platform, and the Client Success team at Compendium will help incorporate your CTAs so that they provide the most benefit.
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