Blog Authoring Software

Posted Wednesday, October 15, 2008 by Doug Karr

Bloggers are an interesting group. One of the reasons why folks call it a blogosphere is that we're often interconnected through our outbound links and our mentions of one another. We had an interesting conversation regarding linking in the office this week - enough to discuss it here. Ultimately, the question was:

Should outbound links be encouraged in your blog post? Looks like a great topic for some blog research. Some of the conversation was interesting. From the naysayers:

Only if you utilize a nofollow in your anchor tag. At one time, the nofollow link was only relatively utilized for comment spam, but some think you should use it everywhere to avoid any risk of hurting your ranking to bad links.
Never link to an external site. Outbound links drive traffic away from your page where you are trying to engage people. You're driving them away.
No, because the risk of an outbound link outweighs the benefits of providing external resources to support your blog post.

From the pro-linkers:

Yes, outbound links - especially ones to your corporate site, products or services, can enhance the optimization of the destination site.
Yes, outbound links provide external resources to support your post.
Yes, outbound links often result in the destination site taking the time out to read your post or even linking back to you in the future.

I've read a few different posts on the subject and here's my conclusion: If the destination is a quality link, I believe your company blog policy should allow them. As an example, I've included a few links in this post - not to drive people away from the post but to provide them with alternative perspectives.

I believe this approach is one that will result in me seen as more authoritative on the subject. I've got a ton of blog posts that are #1 in Google's search engine results and some of them point to some destinations that don't have great ranking. They do; however, provide the reader with additional information - making me a trustworthy source.

The balance is up to you, do more search results lead to more conversions? Or does better content lead to more conversions? I think it's a balance of the two. My bottom line: do not link to spammy sites. If you're wondering how to determine that, it's pretty simple - do they show up in a search result? Google doesn't like providing spammy sites in their results.

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How To Profit From Blogging: Exclusive Webinar with Debbie Weil & Chris Baggott

Posted Tuesday, October 14, 2008 by Eric Romer

I'm really excited about next week's Webinar, How To Profit From Blogging. Both Chris and Debbie (author of "The Corporate Blogging Book") are experts in blogging and social media, so I imagine an insightful session with these two thought leaders.

I've seen Chris speak at several events and conferences, and keep up on his blog, Chris Baggot's Guide To Blogging. Debbie Weil's blog, BlogWrite for CEO's, also gets a weekly, if not daily visit from me.

And I realized a huge oversight from my last post about the economic crisis. Debbie has a much more in-depth explanation (with really useful links) about the top corporate blogs and their coverage (or lack thereof) of the current economic situation.

Read her post HERE.

Sign up for the 10/21 Webinar HERE.

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State of the Blogosphere

Posted Thursday, October 9, 2008 by Jess Wehner

I just recently finished reading Technorati’s State of the Blogosphere and was amazed to learn where blogging is today and where it has come from! The article is a study on the trends and themes of blogging. It covers a variety of topics including the diversity of people that are blogging and the assortment of things they are blogging about. Since I work for a blogging company, I’m often a bit biased about the amount of people that are blogging and the general population’s knowledge of blogging. My friends and family are quick to remind me that not everyone cares as much about blogging as I do!

But the truth is that a lot of people do care and have been blogging for quite some time now.

This was one of my favorite quotes from the article, taken from Shel Israel, co-author of Naked Conversations, “Until recently, 'the Blogosphere' referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere.”

While blogging used to only be a thing for early adopters- the few who saw the benefits of blogging early on- it is now used by millions. Literally, one study found that 94.1 million people in the US have read a blog while 22.6 million people are actually bloggers themselves. Another study stated that 77% of internet users read blogs.

And these numbers are sure to continue to grow. Many people predict that in the future nearly everyone will have their own blog, and that in the next ten years blogs will replace newspapers. All of these statistics certainly support why it’s so important for a company to blog for their business. If not for all of the many other benefits blogging for business can provide, at least do it because everyone else is. (After all… wasn’t that the main reason for doing things while you were in high school?)

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Spread your Content with RSS

Posted Thursday, October 9, 2008 by Doug Karr

As with other blog authoring software, Compendium Blogware fully leverages RSS, or Really Simple Syndication. RSS is a view of your content that's easily consumable by all modern web server platforms and associated languages.

One of the largest concerns businesses have about blogging is the difficulty of finding the time to blog, The irony is that a blog provides endless possibilities for a blogger to publish their content around the web. It's one of the best kept blog secrets, syndicate your content!

With your blog on a different domain or a subdomain, syndicating your blog to an external site can also provide you with some search engine benefits. A portion of search engine ranking algorithms is dependent upon backlinks, or how many external sites that are linking to your blog. Syndication will provide backlinks!

All major development platforms offer free RSS parsers to post your feed's content external to your website. Be sure to snag one of these freebies and integrate your blog's feed into your web site!

You might notice that I did not offer up a JavaScript solution, that's because it's a client-side solution. Search engines won't retrieve that content that is retrieved by client-side solutions such as Adobe Flash or JavaScript.

Compendium even offers a means to publish other feeds in the sidebar of your blog so you can cross-publish content from other sources! Take a look around other sites you participate in... part of Social Media Domination is finding every possible place to syndicate your feed and doing it!

Of all the blog tools, RSS may be one of the most powerful blogging features for business blogs. Compendium will take care of getting you found in the Search Engines, but you can strengthen you rankings even further by publishing your feed in social networks and your web site's home page!

I would encourage developers to use best practises and cache the feed once retrieved to minimize the interdependency between systems.

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Compendium: Sweet Effective Optimization

Posted Wednesday, October 8, 2008 by Doug Karr

It's Day 2 at Compendium and I'm loving life. The blogging application is incredibly built, with great usability and an administrative interface as beautiful as the reader's interface. The team at Compendium Blogware is knowledgeable and incredibly dedicated to their clients' cause. I've had the pleasure of sitting in on a couple of client calls this week and they've blown me away.

I've had my own blog, The Marketing Technology blog, for a few years now. It's built on an open source blogging platform, has a large following, and continues to both perform and impress. What people don't realize is that it took at least a year of blog research - tweaking and optimizing to get my site in a position where the search engines would pay attention. I've run through dozens of plugins out of the thousands out there - some helped, and many hurt my search engine ranking.

Some of the advice I received that led to my blogging success was found on other SEO sites and blogs - but the majority of the advice was not readily available. It's a shame, but there are a lot of blog secrets out there that are known by a few but not shared. The fact is that those who own the keywords and #1 position on search engine results pages don't want to share because it puts their rank at risk!

I did a test yesterday and blogged with the term Social Media Domination on my new Compendium Blog and on The Marketing Technology Blog. My WP blog has 3 years of authority in Social Media and I placed a respectable and expected second on the <acronym title="Search Engine Results Page">SERP</acronym>.

Incredibly, though, my Compendium post showed up in a strong fourth place... the first post ever! The difference, of course, is the engine. Compendium, simply put, is a Sweet Effective Optimized blogging solution. It's amazing 'out of the box'... but with Software as a Service... you don't even have to worry about the box!

I'm proud of my ongoing relationship with Compendium and very happy to be onboard to help our clients leverage the platform even more than they have to date. It's day 2 at Compendium and I'm loving life! Don't hesitate to drop me a line or give me a call! I'm here!

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Social Media Domination

Posted Monday, October 6, 2008 by Doug Karr

Many folks differentiate the role of social media from corporate blogging but it's important to note that blogging is simply a subset of social media. Corporate blogging plays a superior role in a company's social media strategy because it builds a foundation for the company to both control their messaging as well as be non-intrusive.

Looking around at other mediums in the space - micro-blogging, wikis, social networks, email marketing, etc. a corporate message is viewed with a bit of skepticism. Why else would a company be involved in social media unless they wished to manipulate us? Blogging is not met with the same skepticism.

Blogging builds compelling content that captures search engine traffic.
Blogging builds authority within the area of expertise you are engaged in.
Blogging builds authenticity and a personal relationship with your prospects and clients.
Blogging builds a knowledge base for clients to find the answers they are searching for.

There's quite a bit of technology behind a blogging application that most companies are unaware of. The styling of text, the page layout, the submission process, the backlinking, the popularity, the competition, the recency, the frequency... all are components that are weighed and optimized for search engine dominance.

If your company wishes to dominate in its area of expertise, they need to partner with experts whose job it is to provide both blogging software and the service to assist you in dominating social media. Dominating social media should begin with dominating search engines.

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Brandon's Comment...

Posted Friday, October 3, 2008 by Sarah Sedberry

I received the following comment from Brandon in response to my recent blog post about Skydiving:

Posted by: Brandon McGhan on Tuesday, September 30, 2008

"I’ll have to agree with Sarah’s comment about her personal blog post. What a great way to get to know the author and their corresponding company! I can honestly say, much of my business with companies, both personal and professional, has come from reading their blogs. When it comes time to spend that hard earned dollar it’s much easier when you feel like you have a growing bond with the company and their employees. You can actually see behind the canned silver lining of professionalism that can be found at almost any company out for the buck. That is what is so great about blogging. You can see the real people that run the business. It’s not static, it’s fresh and it makes me, the consumer, sleep just a little better at night knowing I’ve made the right choice. Good job Compendium!

However, I felt that I must rebuttal a portion of Sarah’s post about some people being overly nervous and not getting out of the plane had an instructor not been tied to them. I just wanted to inform everyone that I was only nervous because I thought I left the oven on at home and was afraid that I was going to burn the place down. Please re-watch my video in Sarah’s post with that in mind. P.S. It’s not scary at all! It’s just like swimming underwater with a little less resistance. Make sure you turn off that oven!"

Brandon, I can not agree with you more that allowing a customer to see "behind the scenes" of a company and see who they are really dealing with, allows them the opportunity to relate to that company and therefore build a more engaging relationship. If a customer trusts a company they are more likely to convert into a buying customer. A corporate blog is a great way to allow this transparency to happen.

However, the whole bit about leaving the oven on.......whatever makes you sleep better at night buddy.

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Another SEO Worst Practice

Posted Friday, October 3, 2008 by PJ Hinton

ReadWriteWeb recently ran a post about some issues with Google Blog Search's recently added memetracker feature. The feature manifests itself on the search page as a list of hot topics in the blogosphere, with links to more extensive lists of posts on that topic, an example of such an item is shown in the screenshot below.

screen shot of Google memetracker result

Author Frederic Lardinois observes that at the time he was writing the post, there were several spam posts ranking in the technology section. Lardinois speculates that the results were driven by PayPerPost bloggers.

Unlike ghost blogging, which has its own set of issues, the PayPerPost model matches advertisers up with bloggers who are willing to write posts about their products in exchange for a fee. It helps to create the impression that a product is more popular than it might actually be.

I suspect that as Google works to fine tune their memetracking algorithm, they will succeed in weeding out instances of these kinds of SEO swindle games.

Contrast this with the Compendium approach to blogging for SEO. Instead of putting money into the hands of a middleman, who forwards it on to bloggers of questionable ethics, you invest in reliable blog hosting software and a client success program that works with you to realize the full potential of corporate blogging.

With our blogging application, you harness the creative energies of motivated employees to deliver an authentic message about your product or service. There is no appearance of impropriety because the affiliations are transparent. Moreover, you connect directly with customers in a way they to.

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Pain Points

Posted Wednesday, October 1, 2008 by Aaron Stanton

A while back, I wrote about thermodynamics and getting your message across to readers, and how our software in particular makes it easier for people to find you. By compending your posts into topical blogs rather than just by author, search engines will index your content better, and as a result there is more relevant content for your readers.

But there's another way our software is really useful. You, the reader, can't see the interface I'm using right now to write this (unless you're already a client), but it's pretty cool. Off to the right is a list of keywords that Compendium wants to be ranked highly in. It is sorted alphabetically by default, but with a single click it can be sorted by number of posts associated with it. This lets me easily see if there are particular keywords that are being neglected, or are popular here. I can also use it for ideas if I'm drawing a blank.

Another cool feature is a keyword strength bar. It starts out red, with a value of zero, which makes sense. As I write, it dynamically finds keywords in my content, the number goes up, and the bar shifts from red to green. There's also a one-click spelling checker integrated into the editor.

So what exactly does this have to do with thermodynamics and pain points? Pain is a barrier to doing something. When barriers are lowered, that thing becomes more likely. If you want people to blog, make it easy. Some people just really don't like to write, but if it's less painful, they will do it more. Giving people tools that give them ideas along with immediate feedback on their post make it a better experience.

Technology like this is useful, cool, and fun to work on. That's a big reason why I'm here.

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Jumping out of a perfectly good plane...why not?

Posted Tuesday, September 30, 2008 by Sarah Sedberry

A few weekends ago, a group of friends and work colleagues got together to do what every person out there should have on their "Bucket List" -- Skydiving.

Now I realize that this doesn't have a whole lot to do with how to write a blog post, but I wanted to put this post up on my blog for multiple reasons, one is that you may recognize some of the faces in the pictures. Another, is that if you have the guts to jump out of a perfectly good plane - you should get some recognition for it!! Lastly, why not? A personal post allows a reader to engage with an author and see more about the person. It makes them seem more real to a customer and thus allow them to relate to employees of the company.

(David Castor, Sarah Sedberry, Jeff Bockelman, Craig Burton, Clint Bockelman, Nick Eufemi, and Brandon McGhan)

(watching our future fate....)

(Craig Burton of CareerScribe)

(David Castor of Alerding & Castor)

(Jeff Bockelman of CareerScribe and I)

You can check out a video that Brandon had done for his jump - for those that are bitting at the bit too see what its like...click here

Also, David Castor put up a post on his company blog as well, check it out here

Now some of us had jumped before and some of us were first timers, but all had a great time! We went to Skydive Greensburg, located south of Indianapolis in Greensburg, IN. Greensburg runs a very efficient and well organized shop that makes you feel confident that you'll land safely back on the ground. Since we were not professionals, all in our party jumped tandem, meaning we were strapped to an instructor's front side, while they did all the maneuvering. For some in our party, I won't name any names though, this is the only way they would have actually gotten out of the plane.

We are planning to go again in the spring, so anyone that is interested let me know, as we would love to get a large group together again. Ali Sales and Brian McKay this means you....

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Understanding the Compendium Dictionary

Posted Monday, September 29, 2008 by jeff lefevere

I have a good friend in San Diego--he's a career lifeguard, part-time surfer and all around good guy. I was visiting him and his wife recently and we spent some time at the beach as he was working (note: career lifeguards hate *any* type of Baywatch reference).

As he started talking to a surfer buddy, suddenly, in the midst of their conversation, I felt incredibly, totally, out of my element. I might as well have been in a German hostel negotiating my fruhstuck inbegriffen (free breakfast).

Clueless was I. What are they saying?

I'm reminded that all business industries and niches have their own language; a little Google after the fact helped me decode the surfer lingo, too.

With that in mind, Compendium is no different and we have our own language, as well. It's not as daunting as navigating a German breakfast, or an Aussie one, either -- ever had vegemite? Just the same, some frequently used words are good to point to as a reference.

Herewith, a not complete, but pretty close to being current, Compendium dictionary of important terms to know:

Administrator Account: The person that approves and declines all blog postings and comments.

Compended Blog: A category on your blog site that acts as a category repository for your author blogs posts and, with the help of our proprietary algorithm, aids in search engine optimization

Keyword Blog: The same as a compended blog

Author Blog: An account for one individual content creator that writes content that gets “compended” to a compended or keyword blog

Uber Blog: Your master blog that highlights all of your “keywords”

Sticky post: A post pinned to the top of an author blog—typically used to act as an introduction or bio for the author

Pay-per-click search: Keyword search popularized by Google and the main driver of their revenue as customers “pay per click” for advertisements

Organic search: Search results that occur from a natural query to a search engine; preferable to a marketer than a “pay per click” conversion because it is free

Competitive keywords: The top 10-20 keywords for a search for a niche or topic area

Long tail keywords: Three and four word phrases that are very specific to your business, your product or your industry

Search Engine Marketing: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. SEM frequently includes pay campaigns

Search Engine Optimization: The process of improving the volume and quality of traffic to a web site from search engines via "natural" or organic search listings

Recency: When the last time the blog was updated

Frequency: On average, how often is the site updated.

Age: Recency and frequency of content over a period of time feeds into the age which search engines value as a source of authority, particularly in indexing over newer entrants

Keyword density: is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

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Compendium on Top

Posted Monday, September 29, 2008 by Kristen Raves

After doing some more blog research, I have found that Compendium remains king in the world of corporate blogging. While others are adding plug-ins and administrative features, this is something we already do for you. And can I mention that we do it for no extra cost. Our software comes with a variety of different plug-ins that we utilize such as ShareThis, AddThis, and a pinging service.

After reading the article "Critique View on the Future World of WordPress", it further validated the reason why our blogging platform is so successful. We do all of the hard work for you. As the author notes, "learning how to use plug-ins is a full time job". The good news for you is that we do all of it for you. I can completely understand why he makes this point, because I do it for a living and believe me it is a full time job.

Blogging is what we do best at Compendium! To learn more visit our website at www.compendiumblogware.com. Join our blogging revolution!

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We're not there yet. The ProgrammableWeb API

Posted Wednesday, September 24, 2008 by Blake Matheny

In an article earlier this week, author David Linthicum wrote, The Web API Expert: The Emerging ProgrammableWeb API. In his article, David suggests that the ProgrammableWeb API can be used as a type of WSDL or UDDI service.

In the article David, in reference to the ProgrammableWeb API says:

Now I have something to show you that lives up to that hype, in essence a layer of technology, on-demand, that lives between the API provider and the API consumer, which is an API itself.

The problem is, this is entirely untrue. The web service API available from ProgrammableWeb is nothing more than a listing of services that have been registered. It can't be used in any reasonable way from any current programming language, other than if you want to create a web site that does something like list web services.

The problem with web services is still that they aren't very discoverable, and you have no guarantees as to availability. Digging into David's thoughts on the ProgrammableWeb API only further illustrate the point. The data you do get back from the API only allows you to see what the basic function is as well as how other people rate it.

What we really need in addition to the what is the how as well as availability metrics. ProgrammableWeb should consider integrating Pingdom monitoring for services as well as a meta description of API's (like a WSDL) for developers to use. This type of application would not only allow developers to make better decisions about which API's they choose to integrate with, but provide a consistent interface to those API's.

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Top 10 Blogs for Writers

Posted Wednesday, September 24, 2008 by Sarah Sedberry

I am often asked about resources for blog authors to utilize in order to create better posts, have a pipeline of content ideas, and be able to consistently write posts that readers are interested in.

Recently, I came across an article that listed the Top 10 Blogs for Writers on WritingWhitePapers.com, that I believe to be worth sharing for all readers and blog authors alike for this very reason.

WritingWhitePapers.com has been holding this competition for the past three years and had a total of 37 entries for the 2008/2009 list. (Unfortunately, we were unware of the list otherwise I'm sure Compendium Blogware would have certainly topped the list...)

These blogs are a great resource for blogging tips, content development, and a better understanding of the blogosphere. Check them out, subscribe to thier RSS feeds and I hope everyone can gather a little more information on how to write a successful blot post.

Drum roll please....

Congratulations to those that won and especially to Copyblogger.com, who has held the #1 spot for three years running now!

Next year though - Sorry Copyblogger, you will be dethroned as Compendium Blogware will be the champ.

..............no we're not competitive at alll!

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Keyword Strength

Posted Monday, September 22, 2008 by Sarah Sedberry

Keywords are the heart and soul of every blog or website. This is why in the Compendium implementation process we spend extra time and provide extensive research into keywords that will be utilized for our Clients on their Corporate Blogs.

These Keyword Blogs, listed in the sidebar on Compendium's platform, contain relevant content to the title of that particular Keyword Blog, allowing a reader to find further information on topics of their choosing.

The way that our software "compends" blog posts to these Keyword Blogs, is by going in and gleaning an authors post, looking for relevant content. The more relevant information or keywords an author has in their post, the more Keyword Blogs that particular post will "compend" to.

Here are some ideas for working additional keywords into your blog post, but use these ideas sparingly...

Bulleted lists within the body of a post. An opportunity to utilize keyword phrases so that they don’t interfere with the reader’s enjoyment of the article.
Quotations and interviews. Quotations or pull quotes are short meaningful quotes from key individuals and you can have up to 2 in a standard post.
Add a takeaway box. Usually a summary that says, “The main points in this article are ...”
Link title. Using the link title attribute in writing a link also gives an opportunity to repeat keyword phrases.
Testimonials from satisfied customers.

The thing to be wary of and try to avoid is "Keyword Stuffing", where an author will over use keywords. This can create a post that turns people off and may even bring a penalty from the search engines.

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Debbie Weil & Seth Remind us that there is nothing that new in marketing

Posted Saturday, September 20, 2008 by Chris Baggott

Great job to Corporate Blogging Book author Debbie Wiel catching up with Seth Godin this week at the Inc. 500 awards.

I love how there really is nothing new in marketing...some new tools, but the same principals. Zig Ziglar said "the best way to achieve your dreams it to help others achieve theirs'...(or something like that)

Here Seth reminds us:

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Video: How Should Companies Blog?

Posted Thursday, September 18, 2008 by Ali Sales

Pop Quiz:

1. What does WWSD mean?

2. Who are the best people within your organization to write blog content?

3. How can you organize blog content around topics instead of authors?

4. What's the difference between a website and blog?

5. What does "Compending" mean?

6. And finally, why is Compendium Co-Founder and CEO Chris Baggott stalking Seth Godin?

Whether you're entirely new to corporate blogging or a business blogging expert, you'll find some great info and good laughs in Compendium's new video.

Without further ado:

View the "How Companies Should Blog" Video Here.

After viewing the video, a good next step in order to learn more about how to start a business blog is to fill in your information in order to talk to a blogging specialist. Enjoy!

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The Sticky Post

Posted Wednesday, September 17, 2008 by Sarah Sedberry

When a new client comes to Compendium Blogware, they go through an implementation process in order to better understand our platform and learn how to best utilize the "compending process" in order to achieve SEO.

At the end of our implementation process (their graduation if you will) every user goes through User Training with one of our Implementation Managers. During this training, users are encouraged to post their first post - the sticky post!

The sticky post (or Bio post) is what you will find at the top of an author's blog that lets the reader know more about the author. This allows reader to connect and get to know the author and be able to relate.

As you have probably noticed around the Compendium Blogs, our authors have been updating their sticky posts with our new company pictures - big shout out to Polina Osherov Photography! It is important to keep your sticky post up to date, as it helps your readers feel connected and able to see who you really are.

For tips on how to create a sticky post for your corporate blog, check out this article from ProBlogger - How to Write Your "About Me" Page.

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How Not to Pursue SEO

Posted Sunday, September 14, 2008 by PJ Hinton

Douglas Karr, friend to many here at Compendium, and the Bean Cup's über-Bean Fiend, has a great post over at his Marketing Technology Blog that is a must-read for any business decision maker new to the field of search engine optimization (SEO).

Having received a complimentary copy of the book Content Rich by Jon Wuebben, Karr takes an opportunity to provide a thorough critique of the book and its companion website, which is anything but search engine friendly. Karr does an excellent job of taking Wuebben to task for the dubious claim that blogs are less effective than conventional websites for achieving high search engine ranking.

If Karr's explanation doesn't sway you that Wuebben is just plain wrong about the effectiveness of blogs, take a look at a recent post from Compendium Client Success team member Sarah Sedberry. In a post from Friday, Sedberry provides a case study of real world results for the Indianapolis Convention and Visitors Assocation. Since ICVA switched to blog authoring software from Compendium, they are getting both elevated search rankings and plenty of inbound traffic via their corporate blogs.

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Who Cares?

Posted Saturday, September 13, 2008 by Brian McKay

Who cares about your products or services? Who cares about your company in general? No one should care more than your employees and your current customers. This is why Blogging for business makes so much sense. It is a practical and logical evolution in business communications for companies of all sizes.

You are responsible for being enthusiastic about your company mission, products and services. If your people are not expressing that enthusiasm, there is an obvious disconnect between your brand and what is being communicated to the customer. This is a big problem.

By using Blog authoring software and applying Blogging best practices you will be empowering your employees and creating brand evangelists in the process. When your employees Blog about delivering solutions to customers, problem solving, or resonating why they love their job, that is incredibly valuable to your business.

With an assertive company Blog policy you will be allowing your valued employees to share their experience, prove their understanding of the product/service, and leverage all of the points of difference that make your company competitive in your given industry.

If you choose the right business Blogging partner you will experience tangible rewards both internally with employees that are being heard, and externally with your message being received by potential customers that would have otherwise been doing business with your competitors.

If Blogging in this context makes sense for your company, join us at our September Webinar: Bussiness Blogging: The Key to Local Search September 17^th 1-2 EST

Bu Who cares? Answer: You and your employees do! Take control of your message and get your message working for you in organic search.

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