Blog Authoring Software

Blogging for B2B Search Engine Marketing, Blog software

I get a lot of questions from B2B marketers especially from old line companies who wonder if their customers use search.   A meeting I attended a couple of days ago featured a room full of these people.   "We sell precision drill parts for manufacturing....guessing our prospects and customers don't use search. (this is usually where they sit back and cross their arms)

Here is the thing.   First of all, never forget these people are really smart. They know their businesniess forwards and backwards. They understand their products and services and the needs of their customers (actually this is one of the reasons B2B salespeople make such great business blog authors)

But of course before you can become great at blog marketing and SEO, you have to accept the reality that your customers and prospects actually use search.... a lot. But of course you have to prove it and that's where Keyword research comes in.

My point is that you don't need to even discuss this, it's not a debate when you have irefutable facts in front of you.   Like the gentleman in the precision drill parts business, I asked for the name of one item "Collet" (whatever that is)   Go to Adwords and type it in..

"Huh....what do you think of that Bob?"   246,000 monthly searches just on that one term. There are thousands of other terms that include the term collet and would be relevant and valuable for this company to show up.   Suddenly the idea of Business Blog Software makes a lot more sense...