Blog Authoring Software

beatufiul business blog header design from the crew at gary fisher

Abeautifullyy designed business blog from the makers of my favorite mountain bikes, Gary Fisher. This blog, http://29ercrew.com, is specifically a blog for and by the company's 29ers, or bikes with big ol' 29 inch tires. (mtn bikes traditionally ride 26" wheels).

The main element that I really dig about the design of the 29er blog is the big fat header graphic. It's beautiful and it really sets the mood for the blog. While I think the blog might be kind of tricky to navigate, you never have a problem getting back to the homepage, that's for sure. Just click that massive header!

This isn't to say that every blog should have an enormous header or banner. You have to do what the brand and the content call for. For the case of Gary Fisher, a brand that has always had stellar graphics, it's cool. Plus, the blog is about bikes with huge tires, so why not have a huge header?

I'm here, now what?

Once they get you to the 29er blog, Fisher has one call-to-action on the sidebar directing you to the company's website where you can get more details about the 29 inch bikes, locate a dealer, and more. Nice integration. A succesful business blog will not only draw in traffic, but will send that traffic to a conversion point where they can be turned from a visitor to a lead or buyer.

How to improve the blog?

We tend to think that the goal of a business blog should be to get found in organic search. This particular blog would certainly benefit from our proprietary Compending process in terms of leveraging the content in the search engines. Our platform organizes content around specific keywords that potential searchers are looking for, as opposed to organizing by month, or by author, etc. By organizing content around these very specific keywords, which our software does automatically, the content goes much further in search because it is much more specific to a searcher's needs.

Don't get what I'm talking about? View a demo to see our advantage for yourself, and we'll even send you a $50 Starbucks Gift Card just for your time.