Doug has a post on adding your blog to facebook, but I realized it doesn't go in to detail on the step by step process, so I thought I'd create a post outlining the steps. Publishing your blog to your facebook page is an easy way to promote your business blog. While posting is important, it's also important to get inbound links to your blog and getting the word out about your new website is a great way to do this. By following the below steps, your facebook page will automatically be updated every time you write a new blog post.
Step 1: Login to Facebook and go to the networked blog page: http://apps.facebook.com/blognetworks/index.php


Step 2: Enter your blog's information

Step 3: Verify you are the author of the blog - you can do this by supplying us HTML code to put on your blog, or by getting 9 friends to approve that you are the author of the blog.


Step 4: If you choose to use the widget to verify ownership, send Compendium the below HTML code, and once we have placed the widget in your sidebar, you can hit the "verify widget" button. The widget can be removed once you have verified your blog.


Step 1: Login to Facebook and go to the networked blog page: http://apps.facebook.com/blognetworks/index.php


Step 2: Enter your blog's information

Step 3: Verify you are the author of the blog - you can do this by supplying us HTML code to put on your blog, or by getting 9 friends to approve that you are the author of the blog.


Step 4: If you choose to use the widget to verify ownership, send Compendium the below HTML code, and once we have placed the widget in your sidebar, you can hit the "verify widget" button. The widget can be removed once you have verified your blog.




Sure there are several types of blog platforms available for use out there, but choosing which one is right for your business doesn't have to be difficult. Compendium's unique blog software allows your business to more efficiently manage your online marketing strategy by taking all the hard work out of it for you. The only thing your team has to focus on, is writing blogs! 

I get a lot of questions from B2B marketers especially from old line companies who wonder if their customers use search. A meeting I attended a couple of days ago featured a room full of these people. "We sell precision drill parts for manufacturing....guessing our prospects and customers don't use search. (this is usually where they sit back and cross their arms)
Promote your corporate blog on your website. A link is great,
No matter how much great content your business blog might have, if you don't have any links pointing back to your site, it's hard for Google to recognize your site as an authority and consequently rank it. Links can happen naturally, for example, as you write better and better people will begin to link to you naturally. But in order maximize your search marketing efforts you can build links too. Here are a couple easy ways to get links out to your blog.
I saw a blog today, quoting a well-known social media expert talking about best practices in business blogging. According to the author the expert said:
Just got off the phone with a corporate blogging client that has been with us for about 5 months and posted 13 times on their blog. The conversation was pretty frustrating - but definitely brought to the spotlight that the customer didn't understand the value proposition of an organic content strategy.





























