This morning I was reading an interesting article on business sustainability and how it relates to blogging. It took a refreshing look at why a corporate blog is important to the sustainability of a company, as a communication tool.A key paragraph stuck out to me, where the author describes how a blog ultimately holds a company and its employees responsible for the message they are delivering and the work they are producing. Which is something that happens internally in a company everyday, but with a blog - it holds you accountable to your customers as well.
"Simply having a company blog open to comments from readers gives a key message on the importance and acceptance of differing viewpoints to that company. When truly an expression of the views of an individual business executive, blogging provides a strong foundation for individual accountability. And through opening him or herself up to a more personal connection with readers I believe the executive blogger creates an environment in which the views of their external stakeholders [potential customers] are front of mind..."
A blog is a simple and effective way to engage with those outside of your company, and allows a business the ability to have a conversation with those interested in their products and services. It allows the company to share its knowledge and show why they are a reliable partner to their clients and customers, in a cost effective and environmentally friendly communication tool.
Full article: "Blogging Really Can Enhance Corporate Sustainability"









Sure there are several types of blog platforms available for use out there, but choosing which one is right for your business doesn't have to be difficult. Compendium's unique blog software allows your business to more efficiently manage your online marketing strategy by taking all the hard work out of it for you. The only thing your team has to focus on, is writing blogs! 

I get a lot of questions from B2B marketers especially from old line companies who wonder if their customers use search. A meeting I attended a couple of days ago featured a room full of these people. "We sell precision drill parts for manufacturing....guessing our prospects and customers don't use search. (this is usually where they sit back and cross their arms)
Promote your corporate blog on your website. A link is great,
No matter how much great content your business blog might have, if you don't have any links pointing back to your site, it's hard for Google to recognize your site as an authority and consequently rank it. Links can happen naturally, for example, as you write better and better people will begin to link to you naturally. But in order maximize your search marketing efforts you can build links too. Here are a couple easy ways to get links out to your blog.




























