Blog Authoring Software

Steps To Add Your Blog To Facebook

Tuesday, October 27, 2009 by Jess Wehner

Doug has a post on adding your blog to facebook, but I realized it doesn't go in to detail on the step by step process, so I thought I'd create a post outlining the steps. Publishing your blog to your facebook page is an easy way to promote your business blog. While posting is important, it's also important to get inbound links to your blog and getting the word out about your new website is a great way to do this. By following the below steps, your facebook page will automatically be updated every time you write a new blog post.

Step 1: Login to Facebook and go to the networked blog page: http://apps.facebook.com/blognetworks/index.php

Step 2: Enter your blog's information

Step 3: Verify you are the author of the blog - you can do this by supplying us HTML code to put on your blog, or by getting 9 friends to approve that you are the author of the blog.

Step 4: If you choose to use the widget to verify ownership, send Compendium the below HTML code, and once we have placed the widget in your sidebar, you can hit the "verify widget" button. The widget can be removed once you have verified your blog.

Blogging for Business - Success Story from Taiga Company

Wednesday, October 14, 2009 by Sarah Sedberry

As we like to consider ourselves partners rather than vendors of our clients, we frequently touch base with blog program owners to touch base, address questions, and provide guidance and feedback on their blog marketing strategy.

This past week I had the pleasure of speaking with Julie Urlaub from Taiga Company, who consults on business sustainability. Julie has seen not only great success from search traffic and click through rates, but also due to the blog, has been establishing herself as a thought leader in her industry.

During the recent meeting with Julie, she shared that a reporter from a well published news corporation had found her blog and is now interested in an interview. The interview will be re-purposed across LOTS of mediums and will drive "ungodly amounts of traffic and eyes to her company/blog" This interview would set them up for the entire year of 2010 by establishing them as credible and an authority in their field - which is a huge opportunity for for this small business!

This success story goes to show that no matter the size of your company, as any type of business it is always important to keep an eye on the return on your investments, whether they be monetary or other. Utilizing a simple blogging software such as Compendium, helps take the stress off of the you, and allow you to focus on the bigger picture - growing your company and bringing in leads.

If your interested in finding out more about our clients and their success stories, check out one of our case studies.

Easy to use blog software

Thursday, September 24, 2009 by Sarah Sedberry

Sure there are several types of blog platforms available for use out there, but choosing which one is right for your business doesn't have to be difficult. Compendium's unique blog software allows your business to more efficiently manage your online marketing strategy by taking all the hard work out of it for you. The only thing your team has to focus on, is writing blogs!

Our powerful blogging software will manage your posts by sorting them into "keyword blogs" that allow your content to be focused and deliver a more relevant result to the searchers that are your potential customers. This allows your company to show that you are an authority in your vertical and can constantly be providing answers, because you are consistently creating new content!

On top of having a simple blog platform to use, we also have a team of individuals that are dedicated to assisting with your blog marketing strategy. The Client Success Manager's are here to help with coaching and strategic planning with your program so that you can focus on whats important to your business - bringing in more leads!

For more information on our easy to use blog software, schedule a demo today.

Blogger Keys to Success #1 (of 3)

Tuesday, September 8, 2009 by Compendium Client Marketing

The volume and diversity of your content is very important to search engines. Frequency of content plays an important role to search engine marketing because it:

Conditions the search engines to repeatedly return to your blog.
Builds authority and reputation on specific keywords associated with your domain.
Presents similar content in different ways to attract different audiences.

Don't worry about presenting the same topics in different ways, one of the great advantages of a corporate blog is that your visitors are expecting you to speak on topic! Here are 14 different types of blog posts to get you thinking!

Post Idea:
Write a blog post on a topic you've already written - but present it as a different type of post using one of the 14 types of blog posts. Create your corporate blog content now!

Why you should be blogging

Tuesday, September 8, 2009 by james litton

This might be the most pertinent reason for blogging. A blog simply is the best way to bring traffic to your Web site. This is especially the case if you are rolling out a new Web site that needs to establish its presence.

Blog administrators who consistently add valuable content over time will find their stock rising (and their Google PageRank heading north). Search engines like Google consider three major factors when returning search results:

Authority: Do other people consider your Web site to be important?
Longevity: How long has your Web site been around?
Relevance: How relevant is your Web site to the search terms entered

Once you have a general understanding of the process that goes into search results, you can more efficiently dissect each point. Authority is primarily based on links, creating links to other important sites and having important sites link to you. For example, the higher the PageRank, the more valuable the link will prove. (Domain names ending in .edu and .gov typically provide stronger results.) Unfortunately, you can’t do anything about longevity, unless you’re buying a blog that has been around for a while – this element requires patience and a consistent effort. Relevance is based on the keywords and links used in your blog. Researching and implementing a keyword strategy is an essential step in beginning any blog. The average blogger can positively increase both their authority and relevance, thereby increasing his or her organic search ranking on certain keywords.

- MT

Blog design Inspiration post: Gary Fisher 29er blog

Wednesday, August 12, 2009 by mikey mioduski

beatufiul business blog header design from the crew at gary fisher

Abeautifullyy designed business blog from the makers of my favorite mountain bikes, Gary Fisher. This blog, http://29ercrew.com, is specifically a blog for and by the company's 29ers, or bikes with big ol' 29 inch tires. (mtn bikes traditionally ride 26" wheels).

The main element that I really dig about the design of the 29er blog is the big fat header graphic. It's beautiful and it really sets the mood for the blog. While I think the blog might be kind of tricky to navigate, you never have a problem getting back to the homepage, that's for sure. Just click that massive header!

This isn't to say that every blog should have an enormous header or banner. You have to do what the brand and the content call for. For the case of Gary Fisher, a brand that has always had stellar graphics, it's cool. Plus, the blog is about bikes with huge tires, so why not have a huge header?

I'm here, now what?

Once they get you to the 29er blog, Fisher has one call-to-action on the sidebar directing you to the company's website where you can get more details about the 29 inch bikes, locate a dealer, and more. Nice integration. A succesful business blog will not only draw in traffic, but will send that traffic to a conversion point where they can be turned from a visitor to a lead or buyer.

How to improve the blog?

We tend to think that the goal of a business blog should be to get found in organic search. This particular blog would certainly benefit from our proprietary Compending process in terms of leveraging the content in the search engines. Our platform organizes content around specific keywords that potential searchers are looking for, as opposed to organizing by month, or by author, etc. By organizing content around these very specific keywords, which our software does automatically, the content goes much further in search because it is much more specific to a searcher's needs.

Don't get what I'm talking about? View a demo to see our advantage for yourself, and we'll even send you a $50 Starbucks Gift Card just for your time.

Blogs and the Business World

Monday, August 3, 2009 by Sarah Sedberry

Social media and blogging are popping up everywhere in today's business world, as more and more companies start Facebook pages and Twitter accounts. The market is going online, and so are your potential customers. So what is your company doing to stay with the times and up to date with marketing?

This is where having a corporate blog allows your company to stay current, but also allow you to provide a human voice to your organization, that isn't just a sales pitch being thrown at customers. Individuals are going online, to search engines, to find the "answer" to their "problem", so make sure your company has a presence online in order to be found by those potential customers.

We here at Compendium obviously believe in the power of blogs, and the most important aspect to figure out when deciding on a blogging program for your company is the goal that you are trying to achieve. In a recent article on CNN, the author states:

"A blog can be useful for countless reasons, so it's best to decide for yourself what your purpose in starting it is," .......... "It's certainly fantastic for both visibility and staying current in today's market, but how you position it is ultimately going to determine how it works for you."

We couldn't agree more. The goal that you set for your corporate blog is ultimately what is going to drive results. If the goal is to simply have a place to write and win thought leadership, then the content requirement is going to be much less, than if the goal is to rank in the top 10 of the search results - which would require a much higher content creation level. The staff of Compendium is invested in our clients programs, and will help provide them the information and tools needed in order to accomplish their individual blog goals.

For more information on how to make your blog program successful, please contact our Client Success Team and we'd be happy to set up a blog review.

Does blogging for search make sense for B2B Marketers?

Thursday, July 23, 2009 by Chris Baggott

Blogging for B2B Search Engine Marketing, Blog software

I get a lot of questions from B2B marketers especially from old line companies who wonder if their customers use search.   A meeting I attended a couple of days ago featured a room full of these people.   "We sell precision drill parts for manufacturing....guessing our prospects and customers don't use search. (this is usually where they sit back and cross their arms)

Here is the thing.   First of all, never forget these people are really smart. They know their businesniess forwards and backwards. They understand their products and services and the needs of their customers (actually this is one of the reasons B2B salespeople make such great business blog authors)

But of course before you can become great at blog marketing and SEO, you have to accept the reality that your customers and prospects actually use search.... a lot. But of course you have to prove it and that's where Keyword research comes in.

My point is that you don't need to even discuss this, it's not a debate when you have irefutable facts in front of you.   Like the gentleman in the precision drill parts business, I asked for the name of one item "Collet" (whatever that is)   Go to Adwords and type it in..

"Huh....what do you think of that Bob?"   246,000 monthly searches just on that one term. There are thousands of other terms that include the term collet and would be relevant and valuable for this company to show up.   Suddenly the idea of Business Blog Software makes a lot more sense...

Links for 2009-07-20

Tuesday, July 21, 2009 by Blake Matheny

Links for 2009-07-20

Cracking the Code: Breaking Down the Software Development Roles - Software development is done differently at every organization, and in every home office throughout the world. The process that one organization or person uses to develop software may work for their specific environment and situation but may fail miserably in another set of circumstances. It is, in part, the differences in environments which make it so difficult to quantify the process of software development in a single set of terms that all practitioners can agree to. As newer approaches appear on the scene, such as extreme programming and agile development the perspective of the world on what the process should look like changes slightly or dramatically.
The Amazing Blog : Your Web Service Might Not Be RESTful If… - I like this article because for the most part it confirms good design on the Compendium Blogware API.
Study Hacks » Blog Archive » The Pyramid Method: A Simple Strategy For Becoming Exceptionally Good - My answer reflects an observation that plays an increasingly important role in my understanding of the world: if you want to do something interesting and rewarding — be it writing a novel, becoming a professor, or growing a successful business — you have to first become exceptional. As Study Hacks readers know, I think Steve Martin put it best when he noted that the key to breaking into a competitive and desirable field is to “become so good, they can’t ignore you.”
xkcd - A Webcomic - Estimation - Oh how I love XKCD. In this episode, the author of the windows file copy dialog visits some friends.

This is a collection of links I have bookmarked on del.icio.us for the date 2009-07-20

Destination CRM recognizes ExactTarget and their B2B blogging program

Monday, July 20, 2009 by Chris Baggott

I wanted to point out the great article that highlighted ExactTarget's use of Compendium Blogware. ExactTarget leverages their corporate blogging not only for the typical thought leadership aspects (where they excel) but as a primary means to engage their employees and as a B2B lead generation tool. Thanks to Jessica Tsai for a really educational piece. Keep in mind also that ET uses Compendium to power hundreds of blogs. This really is thought leadership and demand generation at it's finest.

A Blog Takes Aim at an Exact Target

With Compendium Blogware, email marketing software provider ExactTarget has turned its blog into a robust marketing strategy.

When ExactTarget began its corporate blog, the company started out using TypePad, the popular blogging software from Six Apart. At the time, only four people—the chief executive officer, two vice presidents, and a director—were regular contributors, But ExactTarget envisioned a greater role for its blog, and eventually looked to Compendium Blogware.

The software now organizes blogposts into “pages” based on content rather than author, explains Chris Baggott, Compendium’s cofounder and chief executive officer. What’s more, the title of each “page” matches a specific keyword phrase that improves search engine results. Since implementing Compendium in June 2008, ExactTarget’s keyword-focused blogs have increased blog traffic tenfold—and the number of unique visitors between mid-March and mid-April 2009 topped 8,000, according to Jeffrey K. Rohrs, ExactTarget’s vice president of marketing. The original quartet of corporate bloggers has expanded to more than 25 employees, and the designers, developers, and marketers involved have made the blog a place where, as Rohrs puts it, the “strategic and tactical, promotional and practical commingle.” And because bloggers write in their own styles, the blog matches real-world consumer phraseology. For instance, bloggers may use “email” or “e-mail,” which reflects searchers’ own inconsistencies.

Internally, the blog has generated a stronger corporate spirit as more employees get involved in creating relevant and useful content. “We’re actually seeing blogger-employees become more self-assured and assertive within the organization,” Rohrs says. In elevating these formerly “untapped voices,” he says, ExactTarget anticipates continued growth from a content and marketing perspective, with additional plans to enhance the look and feel of the blog and to bring in Web analytics to better mine the data.

iMedia Article - 5 Outstanding Business Blogging Programs

Tuesday, July 14, 2009 by Meghan Manning

Recently an article was released on iMedia Connection authored by Compendium's CEO/CoFounder Chris Baggott.

The article outlines 5 outstanding business blogging programs, check out the complete article here.

So you might be asking yourself - what constitutes as an outstanding blogging program? Well, the answer is simple - Chris addresses this question by stating the following:

"When contemplating this article, the first question I had to address was what exactly qualifies a corporate blog as being "outstanding." To me, an outstanding corporate blogging program is one that accomplishes the clearly articulated goals of the organization."

If you're thinking of starting a business blogging program of your own, review this article and see how easy it can be to fit blogging into your hectic schedule, and you never know, you might be able to run an outstanding blogging program and be featured in the next issue!

A case for employee powered blogging

Tuesday, July 14, 2009 by mikey mioduski

This is an interesting post by Rohit Bhargavaat Fast Company, "Newslfash: No One Cares About your Blog." As more and more companies and big brands are scrambling to grab onto the newest gadgets and technologies in social media, the expectation is that if you build it, they will come. Bhargavaat corrects us,

"Ironically, the thing that most brands have to worry about isn't negativity (as they often fear), it is indifference. The most common "backlash" against company sponsored social media initiatives are the embarrassing sounds of crickets. No one visits and no one cares."

Ring a bell? If it doesn't, it's because you are one of the majority who has better things to do than play with Brand XYZ's exciting new facebook app, despite their expecations that developing such a gadget would prove their relevance, importance or hipness in this rapidly changing marketing world.

Our CEO and Cofounder Chris Baggott often reminds us that our blogs aren't going to get followed as much as they are going to get picked up in a one-time search. The overwhelming majority of our blog traffic are first time visits, which tell us that searchers find what they're looking for in a post that was relevant to their search. We don't expect them to follow us everyday and join some sort of community around our business blogging software, they just happened to find our post in search. And that is our goal in our search marketing efforts, to get found.

Bhargavaat goes on, "Find the individuals who will be interacting on behalf of your brand in social media, and then give them the tools and support to do it well." This is something that a multi-author blogging platform enables, and when you allow your employees to generate content for you and "interact on your behalf," you are creating more and more outlets for your blog to be found. Maybe not "followed" regularly, but surely, found.

Low Authority and Cigars

Wednesday, July 8, 2009 by Douglas Karr

Search engines like Google place a lot of emphasis on a site's authority. What's authority?

Authority is a combination of backlinks, popularity and history associated with a domain.

For a customer who has no authority, that's an uphill battle to gain significant search engine traffic. We've got one such customer, Your Gift Baskets.

Not only does the domain not have authority, the vendor who runs the clients' site won't let him assign a subdomain off of his core site... so he's unable to even piggyback off of his core domain's history and had to set up a different domain for his blog.

Although it's a challenge, this is also where blog marketing is a perfect path to a successful search marketing strategy. As we continue to teach Dale, their blogger, how to write content and he writes it frequently... he'll begin to rank better on key terms. He's already showing up in search results - he just needs to generate some additional links to build on that ranking and generate a lot of authority.

When Dale's blog establishes that authority, there will be a lot more Cigar Gift Baskets for sale! Check out Dale's blog on unique gift baskets, he's got some great products!

10 Ways to Promote Your Corporate Blog

Tuesday, June 30, 2009 by Douglas Karr

Online marketing and search marketing requires some off-site promotion as well as on-site promotion.

Promote your corporate blog on your website. A link is great, aggregating your feed is even better!
Promote your corporate blog in your email signatures.
Promote your corporate blog in your business cards.
Promote your corporate blog posts via Twitter using HootSuite.
Publish your corporate blog on Facebook using Simplaris Blogcast or the Blog RSS Reader.
Promote your corporate blog posts along with other industry-specific posts using StumbleUpon.
Save your corporate blog posts with specific keyword-driven tags to Delicious. I recommend the Delicious Firefox add-on to make this easier!
Comment on other industry blogs and be sure to use your corporate blog address in the URL field of the comments, not your website url. People like to follow a blog from a great content!
Offer other industry bloggers a trade to guest post on each others' blog. This will expose your readers to their readers... and their readers to you!
Mention industry thought leaders in your corporate blog posts. Folks in the industry pay attention to who is talking about them. If you write a post worthy of mentioning, you'll get their attention, their audience, and if they link - some great authority.

Don't just leave it up to search engines only to find your content - promoting your content can drive traffic and backlinks to your blog. When you grow backlinks to your blog, search engine traffic will increase, too!

Links: Why they matter to your blog program

Tuesday, June 30, 2009 by Jess Wehner

As a Client Success Manager, one of my main goals is to ensure that the clients that are putting effort towards their business blog program are getting search marketing results (and those that aren't putting effort in - start to!). Every once in a while our team will come across a client that has been writing frequent, relevant content but is not seeing the search engine results they would expect. While there are many areas we trouble shoot and look through in order to understand what's happening, one area that always seems to stand out is having links.

No matter how much great content your business blog might have, if you don't have any links pointing back to your site, it's hard for Google to recognize your site as an authority and consequently rank it. Links can happen naturally, for example, as you write better and better people will begin to link to you naturally. But in order maximize your search marketing efforts you can build links too. Here are a couple easy ways to get links out to your blog.

Put a link to your blog...
1. On your website
2. On your social media sites (Twitter, Facebook, LinkedIn)
3. On your partner's websites

Additionally, SEOBook has a list of 101 ways to build links - starting with having good content that people naturally want to link.

Links for 2009-06-24

Thursday, June 25, 2009 by Blake Matheny

Links for 2009-06-24

MetaWeblog - Wikipedia, the free encyclopedia - The MetaWeblog API is an application programming interface created by software developer Dave Winer that enables weblog entries to be written, edited, and deleted using web services. The API is implemented as an XML-RPC web service with three methods whose names describe their function: metaweblog.newPost(), metaweblog.getPost() and metaweblog.editPost(). These methods take arguments that specify the blog author's username and password along with information related to an individual weblog entry.
UIzard - Web Based Ajax Development Tool - uizard is an in-browser web application development tool.
Let's make the web faster - Google Code - From building data centers in different parts of the world to designing highly efficient user interfaces, we at Google always strive to make our services faster. We focus on speed as a key requirement in product and infrastructure development, because our research indicates that people prefer faster, more responsive apps. Over the years, through continuous experimentation, we've identified some performance best practices that we'd like to share with the web community on code.google.com/speed, a new site for web developers, with tutorials, tips and performance tools.
Face detection in pure PHP (without OpenCV) - Maurice Bloggue - Some PHP sample code that can do face detection.

This is a collection of links I have bookmarked on del.icio.us for the date 2009-06-24

Blog Marketing Tip #3 - do your research

Monday, June 22, 2009 by Brett Fritz

Some great tips for helping you market your blog for business. Tip #3 - do your research.

When companies set up a blog for business, many times one of the goals they have is to become known as a resource site for expert analysis and insight. A business blog is a great way to achieve this goal but you have to do your research.

Make sure that you keep up with all the current news and updates in the industry that you are talking about. Feel free to reference other new sources but remember what you were taught in high school English class... REFERENCE your work! If you take a snippet of a news article posted on a major news website, be sure to reference where you got that information from. The same holds true for other blogs. If you you like reading someones blog and one of their topics relates to your current blog post, mention the authors name. Link your post to his blog.

Doing your research will help your audience build that sense of trust that you really do have the expert knowledge in your industry. Build that trust but continually give good results back!

Blog Marketing Tip #3 - do your research

To Blog or Not to Blog - WSJ

Monday, June 22, 2009 by Jenni Edwards

Anything with the word "blog" inside of my favorite newspaper, The WSJ catches my eye...so even if this is a little bit of a "personal blogger" article -- there are a few good points made and it's always important to see what non-industry folks are reading/hearing because well, most of our clients are non-industry folks.

Here are a couple of highlights...

Blogging allows you to set your own agenda and your own schedule. This is true in the business blogging space as well. No more waiting for a paper to pick up your article and hopes it is seen. You can be your own media.
Focus. Without it - your authority is diluted and readers are distracted without it. In simple corporate blogging terms - "talk about your business" --- no one cares what you think of Obama, they didn't come to you for that (there are plenty of cable news shows for that)

Why is there so much bad Corporate Blogging Advice!??

Friday, June 19, 2009 by Chris Baggott

I saw a blog today, quoting a well-known social media expert talking about best practices in business blogging. According to the author the expert said:

“For example, airline mergers, fuel surcharges and the fate of low-cost carriers in recessionary times have all been newsworthy topics in the travel industry over the past 12 months, and this is what a company in the sector would have focused on to attract readers."

"On the other hand, it is advisable for companies in the real estate sector to use their blog as an opportunity to offer tips on how to overcome challenges such as falling property prices, or how to take advantage of historically low interest rates when applying for mortgages. These are useful tips that go far beyond simply advertising a product and can help companies build a loyal client base, as they offer valuable information to readers free of charge.”

Uggh! Contrast that with the simple and logical advice of the master: Seth Godin…..

“If you own a lot of acres but just have a few bags of seed, you might be tempted to spread out what you've got and cover as much territory as you can. Farmers tell me that this is wasteful and time consuming. You end up with less yield and more work.”

This is fantastic corporate blogging advice….Focus Focus Focus.

First of all, it's a myth that corporate blogs have regular readers. Most corporate blogs have 80-95% of their traffic coming from first time visitors. This puts the idea that you should be talking about big picture industry issues out the window. Even big time A-list business blogs have most of their traffic coming from first time visitors... And most of your corporate blog traffic is coming from search.   If you are in the travel business should you be talking about the macro-effects of fuel prices on the travel economy? (a few seeds on a big field) Of course not.

Great corporate blog topics start with knowing the keywords your traffic is using to find you...and talking about that. For every 10 people who care about fuel prices there are 10 million looking for info on trips to Florida. The only thing that a business should be blogging about is what their customers are interested in....those customers express their interest by the use of keywords in search engines or search boxes on your site.

Think again about the real estate example in this light. What gain can a single real estate agent get from blogging with advice on mortgage rates? Last month there were nearly 10,000 searches on '2 bedroom condo, chicago'   If I'm selling a two bedroom condo in Chicago, I should be blogging all day long about my condo's countertops, bathrooms, views, coffee shops nearby etc... My traffic wants me to help them solve their 2 bedroom condo problem, not the mortgage crisis.

Make sense?

Relevant content to based on what your prospects are searching for is what should drive your blogging goals.   Engagement comes from telling compelling stories about how you solve problems for the people who find you....finally, business bloggers need to focus on converting that traffic.   Win the search, win the credibility and win the conversion...That's what makes great corporate blogging.

What's the Value of a Blog Post?

Tuesday, June 16, 2009 by Douglas Karr

Just got off the phone with a corporate blogging client that has been with us for about 5 months and posted 13 times on their blog. The conversation was pretty frustrating - but definitely brought to the spotlight that the customer didn't understand the value proposition of an organic content strategy.

The client was open and honest - they do pay per click, Twitter, and some other online marketing efforts. The blog is written by a part-time employee and the time the department has the employee is key. They only have certain hours to use the employee, so they have to prioritize appropriately.

In looking at Pay Per Click, they understand how much money they are spending, the traffic that is realized on it, and the instantaneous return on investment. With Twitter, again, they realize the time spent and the number of visitors who come based on the tweet. Cool - they are measuring and recognize the value of those mediums.

When the client analyzes the blog, they utilize the same methodology - this is where the logic goes awry. Measuring the time the blogger took to write the post and then calculating the instantaneous traffic derived from the post is not accurate.

PPC and Twitter are temporary. They happen and then they're gone. A blog post is forever. I still have posts that are several years old that rank well and provide traffic to my blog. Sure - if you've got a great following - recent posts will drive the most traffic. That's why we want our clients to post as frequently as possible.

Posting regularly educates web crawlers and search engines that they can come back regularly for great content. It's no surprise that when we look at the web crawling statistics, in Google Webmasters for our clients, clients who regularly post are crawled more frequently and ranked quicker in the search engines.

Today's traffic to your corporate blog isn't just about today's post. It's about yesterday's post, the day before, the day before, etc., etc. You're building up authority and reputation and you're compounding the interest of searchers.

When you stop talking, people move on. Having a consistent blogging strategy educates readers that they can continue coming back for the content they value on the topics they value. Post frequently and, not only do search engines return, so do clients and prospects! (Ironically - this is my first post in a while, so I'm guilty of not following my own advice.)

More blog posts doesn't simply provide more search engine results, it also helps build up your domain as a source of relevant content for readers, searchers and search engines. As well, the ripples of those posts begin to travel further and further into the blogosphere. You're building influence over time.

So what is the value of a blog post?

In fact, the value of a blog post changes each day. As you write more, the value increases. When you stop writing, the value decreases. Post every day for a year, calculate the amount of traffic you obtained from your blog (each year, that traffic will increase), calculate the dollar results, and divide the number of blog posts by that amount.

If you blog once a day and your company does $1 million dollars in business resulting from your blog, each of your blog posts is worth $4,000.

Could that change your priorities?