When you write a blog, what are you motivations? It depends on what you are hoping to achieve through your blog. Business blogging is going to be different than personal blogs or journalistic blogs.
What should you look for in a business blog? What is a "successful" business blog?
Tons of Followers? Not necessarily. Some of our most successful clients have up to 90% of their visitors showing up on their blog for the first time. It's not about people following your blogs, it's about potential customers finding your blog when looking for the product or service you provide.
A Plethora of Comments? Not essential. Because people are not engaging in dialogue through your blog doesn't mean that they don't care about it. Your business blog is a business tool. The demographic you should be targeting is the customer looking for your product. If they show up on your blog and immediately click over to your sight, then that is a successful visitor.
Search Engine Optimization? YES! The most important motivation behind writing a blog for your business should be the desire to blog for search engine optimization. When you can make that a priority, you will find success! Blogging for search is easy and powerful for business.
Compendium's blogging solution is the most effective way to help customers find your organization. For more information about Compendium, check out a this case study about blogging for success.
What should you look for in a business blog? What is a "successful" business blog?
Tons of Followers? Not necessarily. Some of our most successful clients have up to 90% of their visitors showing up on their blog for the first time. It's not about people following your blogs, it's about potential customers finding your blog when looking for the product or service you provide.
A Plethora of Comments? Not essential. Because people are not engaging in dialogue through your blog doesn't mean that they don't care about it. Your business blog is a business tool. The demographic you should be targeting is the customer looking for your product. If they show up on your blog and immediately click over to your sight, then that is a successful visitor.
Search Engine Optimization? YES! The most important motivation behind writing a blog for your business should be the desire to blog for search engine optimization. When you can make that a priority, you will find success! Blogging for search is easy and powerful for business.
Compendium's blogging solution is the most effective way to help customers find your organization. For more information about Compendium, check out a this case study about blogging for success.
Comments for Why are you blogging?
Leave a comment