Blog as a Business

On the Client Success Team we often talk with administrators about motivating their bloggers. I wanted to share a great example of how the compendium administrators have motivated our team. This week’s motivator (or bribery depends how you look at it) is to have everyone create a post today so that we get breakfast as a company tomorrow. We have about 30 bloggers on our platform and already today we have 13 posts up for the day. This is a fun (and relatively inexpensive) way to motivate your bloggers and really work as a united front to blog as a business.

In the end we must remember that we are blogging as a business to increase our customer acquisitions and lead generation by being found more easily in search results. My job as a member of the Client Success Team is to work with clients to develop a customer acquisition strategy for their blogging program. We start the processes off by talking about overarching goals and program expectations. Once we have established our goals every step we take is towards accomplishing these goals weather we are defining keywords or discussing content creation strategies.

A great deal of time is also spent discussing Calls To Action - after all this is what actually delivers the leads. Stay tuned for my next post where I will discuss CTAs in more detail.