Funny how strategies can bring a business together and create motivation. Today for lunch our department came together for a blogging lunch. We are all engaged in a contest with our sister company, ExactTarget. Whoever wins, buys and serves the other lunch! The odds are stacked against us with employee numbers but at this point its a matter of pride.
ExactTarget is the leading SaaS one to one email marketing in its space, delivering personalized relevant data to its subscribers. Compendium, on the other hand, is the only Saas blogging platform built for the purpose of demand/lead generation and customer acquisition optimizing organic search for SEO.
According to a Corporate Blogging and Email Whitepaper
"Blogging as a business tool is beginning to gain widespread adoption within organizations of all types and sizes. That’s why the time seemed right to publish a whitepaper discussing how blogging and email marketing work together.
"Few would argue that email is the greatest tool ever invented for building relationships after they’ve been initiated. In the email marketing world, this is known as permission. It’s generally a bad practice to use unsolicited email as an acquisition tool. Unlike other forms of direct marketing, unsolicited email is considered annoying, expensive, and unproductive.
Email is a great conversion and retention tool, but what should you do about acquisition?"
In steps blogging for business. Compendium Blogware is built as a tool for SEO. Results achieved by driving traffic, converting visitors through organic search.
Two great companies, battling for a title, and delivering results to their customers.
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