What's the main focus of your company's blog marketing program and search marketing program?
Recently Matt Cutts, a Google Sofware Engineer, posted a youtube video disucssing ranking, and he challenged companies that they should be more focused on converting better instead of getting obsessed with ranking.
In the Client Success department at Compendium, we do focus a lot of time on helping our clients receive great search results on numerous keywords related to their business. However, we believe that the success of a blog program is looking at tangible ROI results, i.e. online leads developed and then ultimately conversion.
To learn more about the success of our clients' blog programs, check out some of their case studies by clicking here.
Recently Matt Cutts, a Google Sofware Engineer, posted a youtube video disucssing ranking, and he challenged companies that they should be more focused on converting better instead of getting obsessed with ranking.
In the Client Success department at Compendium, we do focus a lot of time on helping our clients receive great search results on numerous keywords related to their business. However, we believe that the success of a blog program is looking at tangible ROI results, i.e. online leads developed and then ultimately conversion.
To learn more about the success of our clients' blog programs, check out some of their case studies by clicking here.
Comments for Google Software Engineer Discusses Rankings
Leave a comment