I just recently finished reading Technorati’s State of the Blogosphere and was amazed to learn where blogging is today and where it has come from! The article is a study on the trends and themes of blogging. It covers a variety of topics including the diversity of people that are blogging and the assortment of things they are blogging about. Since I work for a blogging company, I’m often a bit biased about the amount of people that are blogging and the general population’s knowledge of blogging. My friends and family are quick to remind me that not everyone cares as much about blogging as I do! But the truth is that a lot of people do care and have been blogging for quite some time now.
This was one of my favorite quotes from the article, taken from Shel Israel, co-author of Naked Conversations, “Until recently, 'the Blogosphere' referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere.”
While blogging used to only be a thing for early adopters- the few who saw the benefits of blogging early on- it is now used by millions. Literally, one study found that 94.1 million people in the US have read a blog while 22.6 million people are actually bloggers themselves. Another study stated that 77% of internet users read blogs.
And these numbers are sure to continue to grow. Many people predict that in the future nearly everyone will have their own blog, and that in the next ten years blogs will replace newspapers. All of these statistics certainly support why it’s so important for a company to blog for their business. If not for all of the many other benefits blogging for business can provide, at least do it because everyone else is. (After all… wasn’t that the main reason for doing things while you were in high school?)
Comments for State of the Blogosphere
Leave a comment