Better Blogging

Got an email from a client wanting to optimize their blog marketing efforts today. They

asked if we have any recommended strategies for ensuring content is efficiently and effectively created. Of course, having done this for over a year, I had lots to say!

Effective Content Creation: Every organization is different, and I’ve found the same strategy does not work across the board. Here are some various methods our clients have used:

Incentives/contests (this seems to work the best, but requires the admin to be creative and put the effort in): bloggers do not just blog on their own, they usually need an incentive (i.e. food, gift cards, vacation days, etc.) . We do tons of contests here – so if you ever want help brainstorming, let me know. You can also check out my other post on motivating your bloggers.
Scheduling: Set a goal for how many posts you want up per week (more is always better) and then divide and conquer. For example, if you want 5 posts up a week, and have 5 bloggers, schedule one to write Monday, one to write Tuesday, etc.
Send reminder/motivational emails: remember, while the blog may be on your mind all the time, it is not on your bloggers, send them an email every Monday with a reminder to blog, and what to blog about. It’s ok if every single person in your company wrote about the same thing because they are all giving their unique perspective, so share ideas.
Enforce it: Make it a part of someone’s job, i.e. they will be reviewed based on how many posts they are able to get up (this usually works if someone is in a communications/marketing dept and it fits with their job function)

In terms of making sure the content is efficient, here are some things you should try to do in your blog posts to make sure they are doing the most for your search traffic:

Use your exact keywords phrases as much as possible
Use keywords in your post titles
Use videos/pictures to engage visitors
If you copy and paste from another location, put it in Notepad first – this will strip the text of any outside formatting and make sure everything looks consistent
Use bolding and lists to organize your content in a way that is engaging to readers

Hope this helps! If you'd like more information, contact a client success manager to learn how to optimize your blog marketing efforts, or if you're new to Compendium contact our sales team by clicking on the view demo link in teh sidebar.