Just got an email from a client looking for some content ideas and thought others might be interested in them as well. If your team is struggling with what to write about, try one of the below:
By the way - this was an email I had sent to the client that I just copy and pasted into a blog post (after putting it in notepad first of course). It took me 5 extra minutes to re-purpose this content! Now who doesn't have an extra 5 minutes in their day?
- Customer conversations: every question you answer, every explanation you give to a customer can be a blog post. Take your emails and put them into blog posts (this takes no time at all!)
- Customer stories: just get an email from a customer who was really happy, or maybe a phone call? Put that in to a blog post.
- Current events: take news articles or other blogs and re-use parts of them on your blog, just make sure you include 2-3 sentences of your own thoughts on how the article relates back to your company (and only use a paragraph or two from the article – no need to copy/paste the whole thing in).
- Start simple: talk about the basics – what’s your organization chart, how can people contact you, who are some of your clients, where are you guys located, what are you guys working on currently, etc. Each of these could be blog posts!
By the way - this was an email I had sent to the client that I just copy and pasted into a blog post (after putting it in notepad first of course). It took me 5 extra minutes to re-purpose this content! Now who doesn't have an extra 5 minutes in their day?
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