Better Blogging

I always like to feature some of my clients on our blog to show all of the various industries that use Compendium to increase their search engine visibility. One client I just spoke with last week is KI Thought Bridge, a consultative company that assists other businesses with leadership development, change management, conflict resolution and negotiations.

One interesting thing they are doing on their blog is changing out their CTA on a monthly basis. Each month they have a new webinar, so each month we update the CTA on the blog with new details for that month's webinar. While updating the detail, we have also tried different wording and images to see what will encourage visitors to click through the most.

This is something we recommend all clients do and we are happy to help with. The easiest way to measure the ROI on your business blog is to measure the number of people who click through on your call to action. If that number is low, try changing out the CTA monthly, to see what works with your customer base and what doesn't.