We are like many of our clients when it comes to the ROI of our blogging program. Our Marketing Team wants to see more leads coming in the door so that they can qualify them and ultimately our Sales Team converts them into clients. Its a similar process across all of our clients. So how does it start?
It starts with getting traffic to your company blog so that you can use it as an acquisition program. Once the traffic is there, its up to you to get that potential customer to take the next step with you - same as in any sales tactic. Compendium's powerful blogging software will assist in getting your corporate name to the top of the organic search results, but ultimately its up to the bloggers in your organization to capture their attention, and engage with that individual.
Many ask how do you increase the amount of traffic you are getting to your corporate blog? First lets break down the types of traffic a blog receives:
Direct Traffic: These are individuals who are typing in the blog URL directly, or have it saved as a bookmark in their browser. These are individuals who are already aware of your product and what you have to offer. Most likely are already a client or associated with the company.
Search Traffic: The individuals coming from search engines are those that most likely have no idea about your company and are the target audience for your online marketing. These are the potential new customers that you want to acquire and enter into your lead nurturing campaigns. The Client Success Team here at Compendium focuses mostly on this number. It is important to note that search engine traffic is difficult to predict because many of your competitors are also trying to gain the same traffic. However, our clients have already proven that increasing your posting frequency will increase your search engine traffic. We know that the search engines are looking for exact phrase matching, with relevant content, updated on a frequent basis to serve up as a result to a searcher (blogs are perfect for this).
So the inevitable next question is this: How often do I need to post in order to win the search result?
The analogy we like to use often is this:
Compendium is providing you with the keys to a race car, and the above question is like asking - how slow can I drive in order to win the race? Doesn't make sense does it! So put the petal to the metal and drive!
The Client Success Team is here to help if you have any questions about your program, or how to drive that race car. Feel free to reach out to us with any questions.
It starts with getting traffic to your company blog so that you can use it as an acquisition program. Once the traffic is there, its up to you to get that potential customer to take the next step with you - same as in any sales tactic. Compendium's powerful blogging software will assist in getting your corporate name to the top of the organic search results, but ultimately its up to the bloggers in your organization to capture their attention, and engage with that individual.
Many ask how do you increase the amount of traffic you are getting to your corporate blog? First lets break down the types of traffic a blog receives:
Direct Traffic: These are individuals who are typing in the blog URL directly, or have it saved as a bookmark in their browser. These are individuals who are already aware of your product and what you have to offer. Most likely are already a client or associated with the company.
Referring Traffic: This type of traffic comes from any other URL to your site, such as from the corporate website, Twitter accounts, Facebook pages, etc. This traffic can be high, but not necessarily converting.
Search Traffic: The individuals coming from search engines are those that most likely have no idea about your company and are the target audience for your online marketing. These are the potential new customers that you want to acquire and enter into your lead nurturing campaigns. The Client Success Team here at Compendium focuses mostly on this number.
So the inevitable next question is this: How often do I need to post in order to win the search result?
The analogy we like to use often is this:
Compendium is providing you with the keys to a race car, and the above question is like asking - how slow can I drive in order to win the race? Doesn't make sense does it! So put the petal to the metal and drive!
The Client Success Team is here to help if you have any questions about your program, or how to drive that race car. Feel free to reach out to us with any questions.
