Better blogging- from Compendium

Looking for a fun way to motivate your bloggers? We recently had a contest here at Compendium - the person with the most blog posts in one week received two tickets to Kings Island and a $25 gift card to buy food/goodies at the park. I'm not quit sure how many additional posts this produced, but you can be sure the competition was fierce - the winner produced 14 posts in 1 week! I'm ashamed to admit this, but that's more than most of our clients produce during a whole month.

Blogging for business should be easy and fun! I'm sure if you asked Mitch Burk, winner of the Kings Island prize package, he would tell you that he spent less than an hour a day producing blog posts that week, and he was rewarded with $75+ in prizes. I always like to remind all of our marketing admins out there that your bloggers aren't just going to blog on their own. Sure, you may have the occasional employee that just happens to love to write, but chances are your bloggers are busy and "don't have time" to spare on writing a blog post.

Here's something to try: offer a $50 gift certificate to the person that blogs the most in one week - see how many of your bloggers that "don't have time" all of the sudden free up to post that week! (and then see your search engine results climb!)