So what's a business blogging guy doing blogging from an Email Marketing Conference? The simple answer is 'synergy'.
Many studies find that email marketing is the highest ROI tool in a marketers arsonal with Search Engine Marketing a close second....and the combination of both tools seems to be the perfect combination.
The other thing is...well I love these people. The event itself is fun, informative and best of all unpretensous. There is a genuine desire to share and collaborate vs. sit and listen. The video is a snippet of the Keynote address...you can see, these are folks who are not in danger of taking themselves too seriously.
Oh, and how great would this be if this kind of thing was part of their Corporate Blogging strategy? Well, with easy to use blogging software, this should be a lot more the norm.
Many studies find that email marketing is the highest ROI tool in a marketers arsonal with Search Engine Marketing a close second....and the combination of both tools seems to be the perfect combination.
The other thing is...well I love these people. The event itself is fun, informative and best of all unpretensous. There is a genuine desire to share and collaborate vs. sit and listen. The video is a snippet of the Keynote address...you can see, these are folks who are not in danger of taking themselves too seriously.
Oh, and how great would this be if this kind of thing was part of their Corporate Blogging strategy? Well, with easy to use blogging software, this should be a lot more the norm.
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