In many of my conversations with marketers from all different kinds of companies, I often hear the misnomer that there are two separate ways to blog for your business; blogging for good content and blogging for search engines. 
Why do these have to seem like two different categories? In my opinion they are one in the same. When a business employs strong blog marketing, the content is good because it addresses what the target audience is searching. Those people are searching it because it matters to them. Therefore, good content revolves around the important search terms for that business. Using authentic, helpful content is only great when people find it. So I say good content includes blogging WITH the search engine (and searcher) in mind.
This applies to all business, B2C, B2B, B2D2C, etc. Search engines do not discriminate. They simply want to provide the most relevant, frequently and recently updated web pages to the searcher. One of our clients, Brian LeCount, said it best in a recent blog post of his own. Here are the brilliant 10 points that he wrote:
Hi #4 point is what we provide here at Compendium Blogware. I enjoy talking with any interested business who wants to have a strategy behind the company blog and yield the best SEO results possible from the good content. Feel free to reach out to me if you would like to see how our corporate blogging software could make it easy for your online marketing as well.
Why do these have to seem like two different categories? In my opinion they are one in the same. When a business employs strong blog marketing, the content is good because it addresses what the target audience is searching. Those people are searching it because it matters to them. Therefore, good content revolves around the important search terms for that business. Using authentic, helpful content is only great when people find it. So I say good content includes blogging WITH the search engine (and searcher) in mind.
This applies to all business, B2C, B2B, B2D2C, etc. Search engines do not discriminate. They simply want to provide the most relevant, frequently and recently updated web pages to the searcher. One of our clients, Brian LeCount, said it best in a recent blog post of his own. Here are the brilliant 10 points that he wrote:
1. I blog about the things I think and do.
2. I try to blog a lot.
3. I use the search marketing keywords that I know people search on.
4. I use a platform that automatically positions my content for maximum search
engine love.
5. I get ranked in Google for terms like Cincinnati Marketing (#3 in local results)
Cincinnati Marketing Firm (#1), Cincinnati Advertising Agency (#10), Social Media
Marketing Cincinnati (#10), and about 45 others.
6. People search using these search marketing keywords b/c that's what the
research tells me.
7. They find my blog.
8. They read and click on a call to action.
9. They get some value, and we have a great marketing strategy conversation.
10. Some of those people choose to engage us and help them build their business.
2. I try to blog a lot.
3. I use the search marketing keywords that I know people search on.
4. I use a platform that automatically positions my content for maximum search
engine love.
5. I get ranked in Google for terms like Cincinnati Marketing (#3 in local results)
Cincinnati Marketing Firm (#1), Cincinnati Advertising Agency (#10), Social Media
Marketing Cincinnati (#10), and about 45 others.
6. People search using these search marketing keywords b/c that's what the
research tells me.
7. They find my blog.
8. They read and click on a call to action.
9. They get some value, and we have a great marketing strategy conversation.
10. Some of those people choose to engage us and help them build their business.
Hi #4 point is what we provide here at Compendium Blogware. I enjoy talking with any interested business who wants to have a strategy behind the company blog and yield the best SEO results possible from the good content. Feel free to reach out to me if you would like to see how our corporate blogging software could make it easy for your online marketing as well.
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