Our corporate blogging software allows companies to extend their online marketing efforts by capitalizing on organic search results. The way it works is easy:
However the most important step in this whole process is the first one - WRITE KEYWORD RICH CONTENT.
It is important for each blog post written to have one main point, and to keep the content in that blog post relevant to the keyword you are focusing on. That way when a searcher lands on your keyword blog it is full of relevant content that answers the problem they were trying to solve.
Unfortunately what we see happen with clients is that they will write a blog post and try to target all of their keywords in the same post, thus diluting the content. When a searcher then lands on their corporate blog, they are not getting the specific answer they were looking for. It is a better practice to write several short pithy posts that are direct and to the point, than one long post that reads more like a whitepaper.
For more best practice tips on how to make the most of your corporate blog, contact the Client Success Team at clientsuccess@compendiumblogware.com
- Write blog content focused on targeted keywords
- Write consistently, on a frequent basis
- Blog shows up in Search Results
- Searchers click on blog to solve problem
- Reader engages w/company and takes the next step
- Searcher/Reader turns into a conversion/sale
However the most important step in this whole process is the first one - WRITE KEYWORD RICH CONTENT.
It is important for each blog post written to have one main point, and to keep the content in that blog post relevant to the keyword you are focusing on. That way when a searcher lands on your keyword blog it is full of relevant content that answers the problem they were trying to solve.
Unfortunately what we see happen with clients is that they will write a blog post and try to target all of their keywords in the same post, thus diluting the content. When a searcher then lands on their corporate blog, they are not getting the specific answer they were looking for. It is a better practice to write several short pithy posts that are direct and to the point, than one long post that reads more like a whitepaper.
For more best practice tips on how to make the most of your corporate blog, contact the Client Success Team at clientsuccess@compendiumblogware.com
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