Best Practices in Blogging

Here are the facts:

1) Google wants to return the most relevant result back to a searcher
2) Having a page that contains that exact phrase match with content that is that exact phrase match is going to rank higher than other that don't
3) A site that has the exact phrase match and was updated recently, and on a frequent basis is going to show higher in the organic results

This is why blogging as a tool for SEO (search engine optimization) is such a great idea! You can target specific phrases that your potential clients are searching on and be able to get in front of hundreds/thousands of individuals a month and show them how you can solve their problem!

One of the best tips we can give our clients is to always write at least one exact keyword phrase that you are targeting in EVERY blog post. That way the web crawler can see that you are the best result to show the searcher because your corporate blog is the one with the best phrase match, relevant content, that has been updated recently on a frequent basis.