Recently our VP of Sales, Brian McKay wrote a post that contained the below comic strip and it is the PERFECT way to explain how searchers and readers on the web consume information.
Most clients I talk to explain that they will spend a lot of their time trying to write a blog post that they pour themselves into, that is "perfect", "world changing", etc, when the reality is you will lose your readers writing this way. It is much better to write 5 short blog posts than to write one long post.
I'm sure you can relate that when you come across a page on the web that is mostly text, you typically do not stay and read it all. You might speed read it, skip through and pick out the good parts, or just move on in general.
I have shared this comic with several of my clients to help explain why we always encourage the following when writing a blog post:
Most of all - have fun with it, and don't be scared to let your personality show in your company blog. Customers engage with those that are like them, or can share an experience like theirs. So let them see that you are able to do that!
Most clients I talk to explain that they will spend a lot of their time trying to write a blog post that they pour themselves into, that is "perfect", "world changing", etc, when the reality is you will lose your readers writing this way. It is much better to write 5 short blog posts than to write one long post.
I'm sure you can relate that when you come across a page on the web that is mostly text, you typically do not stay and read it all. You might speed read it, skip through and pick out the good parts, or just move on in general.
I have shared this comic with several of my clients to help explain why we always encourage the following when writing a blog post:
- Keep it simple
- Be pithy
- Write like you are sending an email to a friend
- Make it engaging for your readers by adding pictures and links
Most of all - have fun with it, and don't be scared to let your personality show in your company blog. Customers engage with those that are like them, or can share an experience like theirs. So let them see that you are able to do that!
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