Best Practices in Blogging

When recently reading an article around search trends, I came across some interesting facts:

3% of searches involve some level of geographic intent
50% of searches involving geographic intent don't actually use a location
84% of queries that include locations do so on a city level
Google is now matching location-specific searches to local results based on your IP address

So what does this mean for your blogging program? It means, that if you aren't geo-targeting your keywords you are missing out on some serious real-estate here! Think back to your own experience when using a search engine. If you are looking for a sushi restaurant to eat at tonight are you more likely to type in A or B?

A: "Sushi Restaurant"
B: "Sushi Restaurant in (insert your city here)"

The overwhelming majority is going to go with option B, right?! So if that's how you are searching, why do you think that you're potential customers would be any different then you?

If you have the ability to use location in your targeted keyword phrases do so - as that is going to drive even more convertible traffic to your blog, and more potential sales leads to your nurturing campaigns (meaning more $$ for your business)!

For more information on how to get your business blog program getting more results, download our ROI toolkit.