In the Client Success department we have frequent discussions with our clients regarding questions regarding their blog program. Everything from blog topics, best practices, how do I motivate my team, what are my analytics telling me, can I change this on our template, etc. We love helping our clients out in every way we can, however, what we often notice is that program administrators will begin to get bogged down in the "extras" of blogging, instead of keeping a keen focus on the purpose of a corporate blog - to drive conversions.
The best way to drive conversions is to get searchers who are finding your blog to click on your "Call to Action". It would be great if they did this on their own, but sometimes you need to lead that horse to the water - tell your searchers what to do. Tell them about the great deal you have going on, tell them about the information they'll get if they download that whitepaper, tell them what's in it for them!
Review your CTA against our CTA Checklist, to see how yours measures up. Also, don't forget about our new ROI Toolkit that includes our "How to Measure Blog ROI" whitepaper, case studies, and a getting started checklist.
The best way to drive conversions is to get searchers who are finding your blog to click on your "Call to Action". It would be great if they did this on their own, but sometimes you need to lead that horse to the water - tell your searchers what to do. Tell them about the great deal you have going on, tell them about the information they'll get if they download that whitepaper, tell them what's in it for them!Review your CTA against our CTA Checklist, to see how yours measures up. Also, don't forget about our new ROI Toolkit that includes our "How to Measure Blog ROI" whitepaper, case studies, and a getting started checklist.
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