At Compendium Blogware, we are constantly doing research and keeping our fingers on the pulse of the blog-o-sphere, as well as, what trends are growing in search. In a recent study, it was found that organic search results in almost a 6 times higher conversion opportunity than that of a PPC (Pay Per Click).
Blogging is the easiest and most cost effective way to make sure that its your URL that is showing up in those organic search results because the search engine is looking for the site with the most recent and relevant content. Blogs allow you to update content all day long - simply write another blog post!
For more information on how blogging for business can help accelerate your search marketing strategy, download our most recent whitepaper on the Simple Truths About Business Blogging and Online Marketing.
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