I was reading an article on Social Media Examiner today where they are interviewing Steve Rubel, the VP of Edelman Digital. Rubel is an advisor of social media strategy for companies such as Pepsi, Dannon, HP and Microsoft.
In the interview, I was blown away at Rubel's response to blogging. He claims that blogging is dead and that the way to go is "streaming". By streaming he means - Twitter, YouTube and Facebook.
*Ahem....pulling up soap box to stand on*
Now while I agree that every company should have a well-rounded social media strategy, that strategy also includes blogging - and not just cause I work for a blogging platform. Why you ask?
Because the one thing that blogging accomplishes is being found in search. Twitter, YouTube, and Facebook included, allow a business to be in the community, allowing you to respond and have a quick easy way to update happenings while on the road perhaps. However the thing they do not do is allow your site to be found on multiple, hundreds, thousands of search phrases that people are searching on every single day.
Yes, your Twitter account may come up for your name, but that means the visitor was already looking for your company - they already knew you. What about all the consumers and potential customers out there that have no idea who you are and are looking for you?
They are turning to a search engine to find their answer - not Twitter, not YouTube, not Facebook. They are searching for terms like "low calorie yogurt" or "ideal pc for home office", not company names.
Blogging is DEFINITELY not dead - it is only just beginning. Bottom line? If you want to be found in the organic search results for multiple keyword phrases, you need to have a blog. Using a powerful blogging platform like Compendium and this whole blogging thing gets even easier because our platform does all the heavy lifting for you - allowing you to get back to to your job and making the company even more successful.
*stepping off soap box*
In the interview, I was blown away at Rubel's response to blogging. He claims that blogging is dead and that the way to go is "streaming". By streaming he means - Twitter, YouTube and Facebook.
*Ahem....pulling up soap box to stand on*
Now while I agree that every company should have a well-rounded social media strategy, that strategy also includes blogging - and not just cause I work for a blogging platform. Why you ask?
Because the one thing that blogging accomplishes is being found in search. Twitter, YouTube, and Facebook included, allow a business to be in the community, allowing you to respond and have a quick easy way to update happenings while on the road perhaps. However the thing they do not do is allow your site to be found on multiple, hundreds, thousands of search phrases that people are searching on every single day.
Yes, your Twitter account may come up for your name, but that means the visitor was already looking for your company - they already knew you. What about all the consumers and potential customers out there that have no idea who you are and are looking for you?
They are turning to a search engine to find their answer - not Twitter, not YouTube, not Facebook. They are searching for terms like "low calorie yogurt" or "ideal pc for home office", not company names.
Blogging is DEFINITELY not dead - it is only just beginning. Bottom line? If you want to be found in the organic search results for multiple keyword phrases, you need to have a blog. Using a powerful blogging platform like Compendium and this whole blogging thing gets even easier because our platform does all the heavy lifting for you - allowing you to get back to to your job and making the company even more successful.
*stepping off soap box*
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