"what do I write about"
"why are readers not converting"
"what do I need to do"
"how do I get more click through's"
"why are readers not converting"
"what do I need to do"
"how do I get more click through's"
All of the above questions are different versions of things we are commonly asked about, from our clients here in the Client Success department. Since we often talk to our clients about what they should be blogging about, it made perfect sense to write a blog post about it.
The number one sales tactic out there is to provide a similar situation and explain how you/your company solved the problem.
Think about your own experiences - when you are looking to buy a new grill, most likely you've talked to your neighbor about their grill and where they got it, your friends, done some research on the web (ding! ding! ding!) and ultimately you purchase your new grill from others experiences and/or the store clerk that showed you a grill that answered all your grilling needs. You didn't buy the grill because Weber just had a press release on how their stock is doing, or because Charbroil is going to be at an outdoor patio show in San Fransisco. Although these are still good topics to blog about - it doesn't answer your searchers question.
"I want a grill and need it to do the following...."
by the way.... I'm interested in a new grill - anyone have any recommendations??
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