1st in a series of 5
Common Mistake #1:
One of the common trends we see in a client that is new to blogging, (some older ones too) is that they forget to let the human side of their business show. Visitors that are coming to a blog, are looking for the truth behind the message, they want to engage with the employees of the company, they want to see the human side - not the sales pitch.
A blog is not the avenue to show off your new marketing materials and recent press releases. Sure these are great add in's for content, but it is important to remember that blogging is about conversation. The blog offers a way for potential customers to connect with your business.
If you are only using the blog to republish press releases and marketing materials those visitors will likely not trust your content, and therefore not continue to read, and worse yet - not take the next step to converting into a sale.
Answer:
The best way to avoid this is to use original content, and write it from your own individual voice. Its OK to talk about news in your company, but do it from one friend to another. Keep it casual, like you are discussing the topic with your best friend over a cup of coffee.
Other options are to share knowledge on your industry, or the day-to-day environment of the office and processes at your company, or provide tips and best practices on how to best utilize your products. Remember to answer the question to what your visitors are looking for - not just to toot you're own horn.
Common Mistake #1:
A blog is not the avenue to show off your new marketing materials and recent press releases. Sure these are great add in's for content, but it is important to remember that blogging is about conversation. The blog offers a way for potential customers to connect with your business.
If you are only using the blog to republish press releases and marketing materials those visitors will likely not trust your content, and therefore not continue to read, and worse yet - not take the next step to converting into a sale.
Answer:
The best way to avoid this is to use original content, and write it from your own individual voice. Its OK to talk about news in your company, but do it from one friend to another. Keep it casual, like you are discussing the topic with your best friend over a cup of coffee.
Other options are to share knowledge on your industry, or the day-to-day environment of the office and processes at your company, or provide tips and best practices on how to best utilize your products. Remember to answer the question to what your visitors are looking for - not just to toot you're own horn.
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