So how is the best way to accomplish that on your company's business blog? When individuals are searching the web they know exactly what they want and what they are looking for. It is no accident when a visitor arrives at your site, as something they were searching for brought them there. Utilizing the right words will drive those visitors to take action.
- Does your CTA have a purpose?
- Does your CTA have a benefit for the visitor?
- Are you directing your traffic via a command?
- Is there an obvious place for a reader to click?
- Do you have a unique landing page available for this CTA?
- Have you put the proper tracking measurements in place?
For prime examples, look to the right of this post to see Compendium's sidebar and our calls to action. We try to use images that draw your attention, and make it obvious that its a button. You'll also see that our landing pages are specific to our CTA's and are very simple. That's because we don't want to distract a visitor to do anything else than focus on that landing page (fill out a form, download a whitepaper, view a demo, etc).
Think about the end goal for your blogging program and set up your CTA's accordingly. Remember to capture the visitors that come to your site, and direct them to the next appropriate step.


In case you’re just joining in (which is highly likely since 80% of blog readers are first-time visitors)…I’m on the home stretch of a 6 series blog post (inspired by a Compendium Blogware Whitepaper I’m currently editing) about why blogging works as a great SEO tool. 


Yesterday I had a great conversation here at Compendium HQ with Jay Baer, a social media strategist who runs the very popular blog, 


A successful blog means different things to different






