My mom is probably my number one fan. She LOVES to stay up to date with my life and how things are going for me but I am going to guess she is probably one of a handful of people in this world who really care about me, Jim Hyslop, and what I have to say.
So why should I use my blog for search marketing if only a few people in this world actually care about what I have to say? The simple answer here is I shouldn't use a personal blog if the PURPOSE of my blog is to drive business through search acquisition.
People search for answers to their problems on-line with topically focused search terms. If I am a company that can solve those problems it is my job to show up with answers to those questions based on the way my potential customers are searching. If you are reading this post today I have a feeling you probably don't know me but you found me because you searched a term like "business blog software" or "best blogging software" or something of this nature. If this is the case, then good for you. We should talk soon because I can help you. And good for me as well, because as an on-line marketer for my company I have done my job. We both win.
And Mom, if you are reading this, I will probably be calling you tonight because I think we are going to need a babysitter this weekend. Tell Dad I said "Hey". Love you guys!
So why should I use my blog for search marketing if only a few people in this world actually care about what I have to say? The simple answer here is I shouldn't use a personal blog if the PURPOSE of my blog is to drive business through search acquisition.
People search for answers to their problems on-line with topically focused search terms. If I am a company that can solve those problems it is my job to show up with answers to those questions based on the way my potential customers are searching. If you are reading this post today I have a feeling you probably don't know me but you found me because you searched a term like "business blog software" or "best blogging software" or something of this nature. If this is the case, then good for you. We should talk soon because I can help you. And good for me as well, because as an on-line marketer for my company I have done my job. We both win.
And Mom, if you are reading this, I will probably be calling you tonight because I think we are going to need a babysitter this weekend. Tell Dad I said "Hey". Love you guys!
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