I was perusing the Communication Arts Interactive Annual's panel of judges. Each judge has a little bio, as well as a nice snippet of video talking about interactive design. I recommend checking them out.
Jon McVey, of ZAAZ, has some really intersting points, as do all the judges. He says that technology and innovation are constantly pushing ahead, blazing new trails, creating more business ideas, markets and activities.
But, in McVey's opinion, the design world is just now catching up with the web 2.0 stuff, and haven't had the time to give the polish that they would like to.
This should be really exciting to anybody involved in 2.0, because blog design is only going to get better from here.
Good design to me means easy on the eyes. Inspiring to look at. Simplicity. Crystal clear communication. Awesome creativity.
To my boss Megan, better design means lower bounce rates. Higher conversion rates.
Whatever floats your boat! Bottom line is, better design equals better blogs.
Design and technology can and should work together, and it's an exciting time to be involved. I think there is a natural tendency to design our blogs and websites based on "what we've seen before." But keep in mind, what we've seen before might not be the best solution creatively. What works for some might not work for you.
As Toria Emery of Goodby Silvertstein and Partners said, the creatives and the developers haven't really worked in unison until recently. Remember, design on the whole is just now catching up to the innovation of 2.0. So keep this in mind when looking to design your own personal blog or your business blog. Look at examples of blogs and sites that you like. Look at those that you can't stand! Ask yourself why they work or do not. Most importantly, ask yourself what works for your specific company, product or passion.
Apply directly to business blog.
Comments for Design world catching up with technology, 2.0
Leave a comment