Best blogging solution - from Compendium Blogware

SEO is a matter of opinion

Thursday, March 11, 2010 by Julie Murphy

Who do you listen to when it comes to leveraging SEO tools? In today's world everyone is speaking about blogging for search. Blog for business with the most effective easy to use blog software that allows you to concentrate on a content management system built to populate landing pages that in turn create keyword rich pages.

Leverage the very words that searchers are using to find you, get found and get results. Everyone wins! You are served a top result and the searcher finds what they are looking for.

Blogs are fantastic SEO tools, just make certain you are using the best blogging solution!

Why Blogging Works for SEO: Part 6 - Relevance

Wednesday, February 24, 2010 by Heather Benfield

Welcome to Part 6 of a 6 series blog post about why blogging works for SEO.

To review, check out parts 1-5 on the main factors search engines focus on when looking at a webpage to determine its rank in organic search results:

1.    Titles
2.    Keywords
3.    Recency/Frequency
4.    Links
5.    Volume
6.    Relevance

Throughout this series I’ve talked about:

1.    How important it is to make sure you’re using relevant keywords in titles and content
2.    Posting often on tens, hundreds or even thousands of blogs
3.    Making sure your content is helpful and useful to your target market

But when it really comes down to it, the bottom line is…

If the searcher is happy, the search engine is happy.

In other words, relevance is the most important and measurable objective in a corporate blogging strategy. Blogs tend to double customer conversion rates compared to regular websites. Why? Because the searcher’s problem is more accurately solved with knowledgeable, focused blog content. Searcher satisfaction is the most important component of SEO. To turn readers into customers, you need to talk about what they’re interested in…and offer them a solution to their problem!

According to Vanessa Fox of Search Engine Land, “Relevance means keeping to a topic, helping the search engine understand what your site is about, and, ideally, about one thing in particular.” The best solution to ranking on a keyword term is to devote a specific page to that particular phrase. Blogging gives you the platform and the scale to be able to most effectively position your expertise for your customers’ benefit.

To start using Compendium’s enterprise blogging platform today, schedule an online demo with one of our business development managers (and get a $50 Starbucks giftcard after you're done).

Customers like ME!

Wednesday, February 17, 2010 by Kaila Woodside

... in my world, it is clearly all about me. So when

I am looking to purchase a product, I want to see people like me using that product.

This past week I was up in South Bend visiting one of our clients, Tire Rack , and I started talking with their online marketing manager about how I had purchased a dress from my FAVORITE store, anthropolgie, and couldn't figure out what to wear with it. And instead of trying on multiple combinations of accessories, I turned to the Internet and googled the dress and found multiple blogs with various women wearing the same dress and mixing it up with tights and hats and scarves and sweaters. It was the best experience for me - and thought, well if I am doing this while looking for something to wear - others have to be doing this for what tires look good on their car or what pair of scrubs is the best for a particular body type or what gymnasts leotard is best for a beginner.

One of the things that makes compendium the best blogging solution is now we don't only offer a great way to organize content, but we also give you the tools and ability to leverage content from your clients who will tell their story about your product. Its brilliant.

Check out the GK Elite Blog to see how they are soliciting stories from gymnasts around the world!

Blogging is for SEO, Not Old People

Saturday, February 6, 2010 by Frank Dale

I read an article today in the San Francisco Chronicle entitled “Blogging is for old people, Pew report finds.” The title references the author’s conclusion after looking at Pew’s study of the millennial generation’s internet usage patterns. If I ran a consumer-to-consumer blogging service, I might be concerned. If we are talking about B-to-B or B-to-C blogging, the Pew study data does not apply.

Blogging is still very much about communication. It is just not primarily focused on C-to-C communication anymore. Blogging is now in its third generation. We have moved past blogs dedicated to cats and into an era of blogging for customer acquisition.

Business blogging works, because it is an easy way to provide relevant content that search engines love. Search engine providers like Google and Microsoft need to provide relevant results to keep searchers happy and loyal. Blogs are particularly good at providing relevant content, because blog content is topical and easy to update. It’s a great match, because the incentives are aligned for the search engine provider and the blogger. Bloggers provide topical content that search engines use to keep searchers happy. Search engines provide bloggers with prospective customers already interested in the product or service the blogger provides. We know this because the searcher specifically entered keywords corresponding to the topic that interested them. You don’t type “business blogging software” into a search box for fun. At least I don’t. You search based on your interests or needs.

Millennials may not blog, but they will certainly read blogs. We trust search engines because they help us solve problems. When you use a search engine to solve a problem, you are looking for a relevant, credible answer. If the best solution to your problem is found on a blog, you are going to visit that blog not a random twitter page. At Compendium we know this is true, because we use our own corporate blogging software to acquire customers. If you would like to learn more about blogging for search engine optimization, you can download our free whitepaper on Third Generation Blogging.

Success Stories are the Best Stories

Wednesday, November 4, 2009 by Meghan Manning

No matter what stage you're at with researching Compendium and deciding if we're the best solution for your search marketing strategy - client success stories are always a great way to get the inside story on a company! That's why our November Webinar is focused on just that...

We want you to hear about our clients and learn how Compendium has helped them to successfully achieve their blogging goals. During this informative Webinar, you'll learn:

Best Practices for ROI driven business blogging.
Real-life examples of successful blogging strategies.
How to set up a blogging strategy built for success.

Don't hesitate to register for this Webinar - there are only 250 spots available and they are filling up very quickly! Also, after you register, email Chris Baggott at chrisb@compendium.com to send him your questions for the Webinar.

We'll see you there!

Old School

Friday, August 21, 2009 by Brian Graham

It seems lately I have been having the same conversations with people trying to figure out online marketing. They are still looking at things from an "Old School" marketing approach. They are looking at numbers of impressions or eyeballs that will see their message.

They are missing the boat with all the tools available to them when is comes to search marketing. They have the ability to attract the exact type of customer they want simply by getting specific and focused which allows them to get more qualified eyeballs that are more likely to buy.

Keyword targeting and understanding how people search for your products and services is key to leveraging search marketing and online marketing. Blogging and other social media outlets are a great way to flood the marketplace with these keywords and have people find you.

Online and search marketing also allows you track the results of your efforts. Blogging for search actually has a purpose. Figuring out ways to increase and use SEO tools to your advantage is crucial. Do yourself a favor setup a blog. Figure out the best blogging solution for your business and just do it.

Blogging made easy

Wednesday, July 15, 2009 by Abby Greenbaum

So being a new blogger I had no idea what to expect when starting a blog, it was a very confusing thing to me because I never knew what to write about. Then I quickly realized how easy blogging actually was, it's a journal that I'll be able to to write about anything pertaining to our business and never lose. The best blogging solutions from Compendium Blogware makes it very easy with their easy to use blogging software. Here are a few simple rules to follow:

Blog at least two times a week
Use your keywords
Have fun with it
Tell your story

So keep it simple when blogging for a company or organization and just think of the few simple rules to meet your blogging goals. If you stick to this rule you will see an increase in your content as well as making it to the top of search with your business blog.

How To Grow Your Blog Through Customer Development

Wednesday, May 6, 2009 by Brett Fritz

There was a good article that came out in the Washington Post over the weekend. The article was centered around how to "grow your blog".

Here is an excerpt from the article:

This is a guest post by Neil Patel, co-founder of KISSmetrics and blogger at QuickSprout.com. He also does consulting work for a number of major Internet properties, including TechCrunch.

When you think about growing your blog, whether it is a personal, professional or company blog, what is the first thing that comes to your mind? Chances are it is something related to traffic or subscribers. Getting more traffic or subscribers is never a bad thing, but if you really want more sustainable traffic you first have to understand the people coming to your blog. If you can?t make them happy, how can you expect your traffic to grow?

Full Article

If you are considering setting up a blog for business, please contact me: bfritz@compendiumblogware.com and we will talk about why using the best blogging solution available - Compendium Blogware, would be a great decision for you to make.

Happy Blogging!

Announcing a new feature!

Monday, May 4, 2009 by Lindsey Bailey

This blog post was created on April 22nd - it's now May 4th and you're just now seeing it. I'm utilizing our new nifty future release tool. Another change...when I wrote this post I was Lindsey Young, and I'm now Lindsey Bailey! I'm probably sitting on the beach somewhere in Grand Cayman Islands on my honeymoon...and the blogging software has done the work for me by scheduling this post during my 2 week vacation for my wedding and honeymoon. Why is this relevant to you?

1. One or two of your employees might be creating the lions share of the blog content. What if they too go on an extended leave? Schedule their content for future release so you're still getting the recency/frequency factors for SEO.

2. You just adopted our platform and you have a ton of backlogged content. Go ahead and put it all on our platform, just schedule the posts to role out at increments of daily or every other day.

Compendium Blogware is the best blogging solution for your business. When I return on May 11th let me tell you why myself.

Is your business sexy enough to blog?

Tuesday, April 28, 2009 by Chris Baggott

A few months ago I sat through a talk by a "blogging expert" that said some businesses were not sexy enough to blog. I know, I'm not supposed to hate...but come on folks. If a business exists at all, it exists because it provides some value to some population. Businesses exist to solve problems.

This is why I'm really excited about all the buzz around one of the newest Compendium Blogware clients, a global frieght management company called Langham Logistics. Now many of the experts might not think that trucking and shipping is sexy, but listen to what CEO Cathy Langham has to say in their press release:

“While our salespeople, press coverage and customer referrals have been instrumental in driving new business to Langham, as a global service provider we need to expand our online presence to improve our international visability,” said Cathy Langham, CEO of Langham Logistics. “With Compendium Blogware, we will be able to drive qualified sales leads to our blogs by simply writing about topics our sales prospects are already searching for online. Compendium’s technology does the rest of the work for us and makes it easier for prospects to find us online.”

The thing that Langham has in common with every other business on the planet is that their prospects use search to find solutions. It's universal that finding the best blogging solution to drive well qualified search traffic is the key to success for any business marketer...whether you are selling toasters or trucking.

Keeping your boss happy

Friday, April 24, 2009 by Brett Fritz

There are several ways to please your boss:

1. Work hard
2. Close new business
3. Give the company a good reputation
4. Do your job correctly
5. Make him/her a lot of money!

This list goes on and on.

When working with Compendium and our corporate blogging software, all employees are able to make their boss happy by helping drive leads and acquire customers through blogging for search. When using a blog for business the bottom line is that you want it to fall in with your successful SEO tools.

Come check out Compendium and our affordable blogging software. We are the best blogging solution available when it comes to companies wanting to blog for business.

Email me today to schedule a demo of our software: bfritz@compendiumblogware.com

SEO as key Acquisition Strategy

Friday, April 24, 2009 by Brian McKay

If you are seeking a new channel for customer acquisition and lead generation for your business, consider SEO and organic search.

By maximizing SEO (Search Engine Optimization) you are grooming you business to be recognized by searchers on Google and major search engines. When executed appropriately it can mean significantly more qualified traffic driven to your business.

Blogging is the ultimate SEO tool in that content on a blog has serious stay power, and allows novice writers to amass a great deal of keyword rich content. A post written today will aide in winning search traffic for your business 5 years from now.

The fact is that qualified customers are searching for your products/services right now online, and only one of two things is happening. They are finding you, or they are finding your competition. In your hunt for the best blogging solution, please reach out to us at Compendium for a free blogging consultation today.

Hear From our Clients - In Their Own Words

Wednesday, April 22, 2009 by Meghan Manning

Maybe you're in the process of researching the best blogging solution for your company or maybe you're in the final stages of deciding to implement a blogging strategy.

Wherever you are in the process... here at Compendium we find it incredibly important for you to hear from our clients, clients just like you, who are utilizing our blogging software to drive business to their company everyday.

To help give you the most useful examples possible, we have created a new series titled "In Their Own Words". This portion of our website will be updated regurarly with new testimonials from our clients.

Check out our first client, Ryan Hinricher, CMO with Investor Nation.

We'd love to hear your feedback on this new feature, leave your comments below!

Compendium Proud to be a 2009 Mira Award Finalist

Thursday, April 16, 2009 by Megan Glover

Hooray!!- We received some great news yesterday, Compendium Blogware has been chosen as a 2009 Mira Award finalist in the category of Information Technology, Gazelle.

INDIANAPOLIS (April 15, 2009) — Now in its 10th year, the 2009 TechPoint Mira Awards presented by BKD represent the top technology businesses, business professionals and educators in the state of Indiana. Four independent panels of judges chose 63 finalists from a record number of nominations in 11 categories this year.

“To receive a record number of entries into the Mira Awards competition and to see so many technology-related companies thriving—particularly during the current national economic downturn—is a real testament to the strength of Indiana’s tech sector,” said Jim Jay, president and CEO of TechPoint. “The Mira Awards recognize the achievements of some outstanding performers and contributors, and it’s also a great way to focus attention on the broader issue of the important role technology plays in our state’s economy.”

According to the 2009 TechAmerica CyberStates report, Indiana's high-tech economy employs more than 71,000 technology professionals representing an annual payroll of $4.2 billion. CyberStates reports that these in-demand positions pay an average of $83,000 annually, more than double Indiana's latest reported per-capita income of $32,000.

The 2009 winners will be announced at an “Oscars-style” award ceremony being held Sat., May 16 at The Westin Indianapolis. TechPoint will also honor the past Mira Awards winners and finalists attending the ceremony. Visit http://www.techpoint.org/Mira/Pastwinners.htm for a complete list of previous Mira Awards winners and finalists.

The finalists for the 2009 TechPoint Mira Awards presented by BKD are as follows. The “gazelle” designation indicates that a company has been in business less than three years:

•    Information Technology Gazelle
o    BlueLock, LLC
o    Cantaloupe.tv, LLC
o    Compendium Blogware
o    FormSpring
o    Right On Interactive
o    Scale Computing
o    Sensory Ventures, LLC
o    The Basement Design + Motion, LLC
o    Vontoo

What a great acknowledgment to our company as we strive to build the best blogging solution for businesses and organizations. Congratulations to the Compendium team.

Starting to see momentum

Thursday, February 26, 2009 by Brett Fritz

The beauty of this blog (in my opinion) is that we are going through this experience together! This is my first shot at writing a blog and it may be your first time ever reading or subscribing to a blog. We are taking this path of adventure together!

I am starting to gain momentum from having this blog and I have only been writing to it for the past two weeks. Let me say that again, my blog is starting to get results and it has only been two weeks! Please dont get me wrong, I am not trying to boost and get a big head about it. To be completely honest, without Compendium, the best blogging solution available, my blog postings would not be nearly as exposes to any potential clients as they are with Compendium as my affordable blogging software provider.

More than anything today this is a word of encouragement... if you are considering adding the best blogging software available. Dont hesitate, every day you wait is another day that your potential clients are not finding you!

How is blogging for business different?

Thursday, January 22, 2009 by Julie Murphy

As a Business Development Manager for Compendium Blogware, it hit me after having many conversations that the word blogging has a stereotype attached to it....everyone automatically thinks it to mean...an author blog-citizen journalism type blog. That's all well and good for the individual but what about businesses?

Blogging for business is really a great tool and here's why! Compendium is best blogging solution for lead generation and customer acquisition. The only web-based SaaS blogging platform provides a purpose: SEO, on-line acquisition, calls to action, and providing that human voice to drive business.

If your prospects are using a browser, you can use a blog!

Check out www.compendiumblogware.com to win in organic search.

Design world catching up with technology, 2.0

Thursday, January 8, 2009 by mikey mioduski

I was perusing the Communication Arts Interactive Annual's panel of judges. Each judge has a little bio, as well as a nice snippet of video talking about interactive design. I recommend checking them out.

Jon McVey, of ZAAZ, has some really intersting points, as do all the judges. He says that technology and innovation are constantly pushing ahead, blazing new trails, creating more business ideas, markets and activities.

But, in McVey's opinion, the design world is just now catching up with the web 2.0 stuff, and haven't had the time to give the polish that they would like to.

This should be really exciting to anybody involved in 2.0, because blog design is only going to get better from here.

Good design to me means easy on the eyes. Inspiring to look at. Simplicity. Crystal clear communication. Awesome creativity.

To my boss Megan, better design means lower bounce rates. Higher conversion rates.

Whatever floats your boat! Bottom line is, better design equals better blogs.

Design and technology can and should work together, and it's an exciting time to be involved. I think there is a natural tendency to design our blogs and websites based on "what we've seen before." But keep in mind, what we've seen before might not be the best solution creatively. What works for some might not work for you.

As Toria Emery of Goodby Silvertstein and Partners said, the creatives and the developers haven't really worked in unison until recently. Remember, design on the whole is just now catching up to the innovation of 2.0. So keep this in mind when looking to design your own personal blog or your business blog. Look at examples of blogs and sites that you like. Look at those that you can't stand! Ask yourself why they work or do not. Most importantly, ask yourself what works for your specific company, product or passion.

Apply directly to business blog.

Set Time to Blog

Friday, November 14, 2008 by Kristen Raves

A vast majority of my clients tell me how hard it is for them to find time to blog. This post is dedicated to those individuals. If you "don't have time", then make time. The best blogging solution is to schedule time in your calendars.

I schedule time in my Outlook Calendar: This can be done by right clicking on the calendar and setting up a new appointment. Remember, this should take no more than 20 minutes. Please take 5 minutes and schedule 1 time per week for the next month to blog in your calendars!

Seth Godin Video on Tribes

Tuesday, November 11, 2008 by Douglas Karr

Last year I posted that 2008 was the year of 'micro', where folks have begun to gather and organize in their own niche groups. Of course, Seth Godin wrote the book much more eloquently as I could - Tribes.

Seth also did a fantastic job of explaining how companies need to leverage this human behavior to capture and grow their business. Mass media does not work anymore, in your face marketing does not work. What works is enabling the way that your clients or prospects will find you and your products or services.

I don't believe there is a more superior medium than blogging to provide your business with the tools it needs to be discovered by the tribe. And the best blogging solution for your business is Compendium Blogware.

Special thanks to Jim Schwartz for finding and posting the video on Smaller Indiana... ironically a tribe right here in our own back yard.

I want you to be found

Monday, June 23, 2008 by terri tolson

O.K, no bells, no whistles, no lights flashing and I'm still going to be found. Someone out there is looking for you too, do you have the best blogging solution? I'm using an affordable blogging software to raise my hand when someone wants a professional blogging platform. Its as simple as that, I want to be found. What are you doing to let customers know your out there and ready to do business with them? Are you winning the organic search? Is it important to you to Blog for SEO? Let me know when your ready to begin blogging for your business and your future. My hand is high in the air and I'm looking to help you.