Many people think that in order to write a blog post, you need to a be a subject matter expert. We at Compendium know that this is just not the case. In fact, in order to blog for business all you really need to do is blog! Using our powerful blogging software to write a post, you can get you the search results you are looking for.
We often get the question "Who should be blogging for my company?" Our answer? Any one you empower with an e-mail address you should also empower with a blog. Every person in your company has a story to tell and they should be given the opportunity to tell it!
Take for example students at M.I.T. According to an Oct. 1, 2009 article in the New York Times titled M.I.T. Taking Student Blogs to Nth D
egree, these student bloggers are free to write about whatever they want. One blogger even writes that she was "bored out of her mind" in a class. While this may seem like bad publicty for the school, it's really not. It's a real thought from a real student. This is what your readers will be most interested in.
Your readers will appreciate the posts where your writers offer up their advice or suggestions and they'll enjoy posts of cute stories. But they'll really get into posts were your writers tell exactly what is going on within your company. A product recall? A down quarter? Blog about it! Explain the issue, how it occured and how your company is working to fix the problem. Blog posts should be an area in which you can "get real" with your readers.
So go ahead, let your employees blog about anything they want! Who knows - it could even end up in the New York Times!
We often get the question "Who should be blogging for my company?" Our answer? Any one you empower with an e-mail address you should also empower with a blog. Every person in your company has a story to tell and they should be given the opportunity to tell it!
Take for example students at M.I.T. According to an Oct. 1, 2009 article in the New York Times titled M.I.T. Taking Student Blogs to Nth D
egree, these student bloggers are free to write about whatever they want. One blogger even writes that she was "bored out of her mind" in a class. While this may seem like bad publicty for the school, it's really not. It's a real thought from a real student. This is what your readers will be most interested in. Your readers will appreciate the posts where your writers offer up their advice or suggestions and they'll enjoy posts of cute stories. But they'll really get into posts were your writers tell exactly what is going on within your company. A product recall? A down quarter? Blog about it! Explain the issue, how it occured and how your company is working to fix the problem. Blog posts should be an area in which you can "get real" with your readers.
So go ahead, let your employees blog about anything they want! Who knows - it could even end up in the New York Times!
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